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ijcrb.webs.com<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

Table 3 : Rotated Component Matrix<br />

Unique <strong>in</strong> design and<br />

identity<br />

Colour suitable with the<br />

motorcycle design<br />

Attractive and energize<br />

colour <strong>of</strong> stickers<br />

Component<br />

1 2 3 4 5 6 7 8 9 10<br />

.864 .206 .016 .121<br />

COPY RIGHT © 2011 Institute <strong>of</strong> <strong>Interdiscipl<strong>in</strong>ary</strong> Bus<strong>in</strong>ess <strong>Research</strong> 147<br />

-<br />

.090<br />

.029 -.113 .006 .032 -.162<br />

.787 .201 .167 .057 .047 .027 .027 .033 -.069 -.239<br />

.784 .046 .136 -.036 .084 .157 .070 .076 -.110 .329<br />

Has a function that is<br />

always needed by the user .732 .139 .328 .066 .045<br />

Design fulfill the needs and<br />

lifestyle<br />

Devises <strong>in</strong>stalled are<br />

complete with<br />

sophisticated functions<br />

Plastic parts are weather<br />

resistant (difficult to fade<br />

away)<br />

Attractive accessories that<br />

are accepted by most <strong>of</strong> the<br />

users<br />

Unique and practical<br />

function <strong>of</strong> components<br />

A brand make with high<br />

reputation<br />

Signal light lights as per<br />

direction <strong>of</strong> user<br />

Fulfill the basic need <strong>of</strong> a<br />

motorcycle<br />

High availability <strong>of</strong> parts<br />

and accessories<br />

Overall effective,<br />

responsive and safety<br />

brak<strong>in</strong>g system<br />

Suitable and effective<br />

Hi/Low beam<br />

Sufficient number <strong>of</strong><br />

reflector<br />

Easy and acceptable for<br />

servic<strong>in</strong>g from any shop or<br />

service centre<br />

Appropriate response while<br />

tak<strong>in</strong>g sharp bend<br />

-7.76E-<br />

005<br />

.276 .102 .207 .096<br />

.721 .090 .057 .198 .077 .063 -.018 .219 -.077 .064<br />

.669 .099 .142 .041 .269 .058 .351 .085 .229 .170<br />

.641 -.039 .081 .079 .061 .445 .079 .120 -.045 -.224<br />

.625 .187 .129 -.081 .301 .171 .124 .014 .229 .091<br />

.593 .086 .309 .044 .235 .098 .246 .117 .268 .154<br />

.520 .203 .382 .025<br />

-<br />

.167<br />

.085 .208 -.024 .057 .311<br />

.072 .746 .274 -.024 .197 .057 .096 .022 .011 .081<br />

.146 .687 .131 .260<br />

.135 .650<br />

.287 .613<br />

-<br />

.124<br />

-<br />

.021<br />

-<br />

.012<br />

-.009 .113 .027 .287 .180<br />

.051 .359 -.008 .201 .063 -.088 -.240<br />

.354<br />

.128 .592 .504 .108<br />

-<br />

.079<br />

-<br />

.014<br />

.203 .022 .229 .194 .055<br />

.115 .098 .167 .081 -.021<br />

.290 .553 .227 .167 .117 .343 -.134 .213 -.234 .228<br />

.196 .550<br />

-<br />

.077<br />

.370 .414 .111 .012<br />

.096 .322 -.094 -.044 .147 -.250 -.349<br />

-<br />

.016<br />

.192 .112 .399 .188 -.295<br />

JANUARY 2011<br />

VOL 2, NO 9

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