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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
develop identification of all stakeholders with their institution. Smidts et al (2001)
revealed that employees‟ communication supplemented perceived external prestige and
explanation of organizational identification. They further stated that communication
climate played a central role in arbitrating the impact on organizational identification of
the content of communication. Establishing an effective communication system is
considered as one of basic responsibilites of a head of department. The school principals
perceived establishing an effective system of communication as the primary duty of a
successful candidate for the position of superintendency (Newton, 2006).
As nobody can deny the contributions of communication in the management of an
institution of higher education, but the lack of communication among stakeholders may
results in so many problems. such as lack of coordination, lack of cooperation, lack of
self-confidence, lack of identification with the institution, mistrust, inefficiency, decrease
in output and misunderstanding.
Postgraduate level institutions are those where education beyond bachelor degree
program is imparted. In Khyber Pakhtunkhwa, Pakistan, postgraduate level institutions
are postgraduate colleges and universities.
2. Objectives
i. To highlight difference among views of teachers by designation about the role of
heads of teaching departments in the promotion of communication.
ii. To know difference among opinions of teachers by age regarding the role of
heads of teaching departments in the promotion of communication.
iii. To explore difference among views of teachers by experience about the role of
heads of teaching departments in the promotion of communication.
iv. To highlight difference among views of teachers by qualification about the role of
heads of teaching departments in the promotion of communication.
3. Hypotheses
v. There is no significant difference among the views of teachers by designation
about the role of heads in the promotion of communication.
vi. There is no significant difference among the opinions of teachers by age about the
role of heads in the promotion of communication.
vii. There is no significant difference among the views of teachers by experience
about the role of heads in the promotion of communication.
viii. There is no significant difference among the opinions of teachers by qualification
about the role of heads in the promotion of communication.
4. Methodology
The population of the study consisted of all teachers of universities and postgraduate
colleges in Khyber Pakhtunkhwa, Pakistan. The sample of the study consisted of teachers
of eight universities and eight postgraduate colleges in Khyber Pakhtunkhwa, Pakistan.
The questionnaire was filled by two teachers from each teaching department of the
selected universities and postgraduate colleges. To get the questionnaire filled, the
selection of teachers was done randomly. The sample consisted of 293 respondents. The
researcher estimated the sample size to be based on the suggestions of Stevens (1996),
who recommended 15 research participants per variable. Cohen (1988) suggested a
COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 273
JANUARY 2011
VOL 2, NO 9