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ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Annexure Figure 1: Source Credibility Ratings by Ethnic Identity and Social Comparison Light-Skinned Black Character Advertisement Source Credibility Ratings 6.0 5.5 5.0 4.5 4.0 3.5 3.0 Low High Strength of Ethnic Identification COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 24 JANUARY 2011 VOL 2, NO 9 Noncomparers Comparers
ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Figure 2: Attitude Toward the Ad Ratings by Ethnic Identity and Social Comparison , Light-Skinned Black Character Advertisement Attitude Toward the Ad Ratings 6.0 5.5 5.0 4.5 4.0 3.5 3.0 Low High Strength of Ethnic Identification COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 25 JANUARY 2011 VOL 2, NO 9 Noncomparers Comparers
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Employee Engagement Employee involv
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