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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
EVALUATION OF MEMBER SERVICE QUALITY;
A CASE STUDY OF ROYAL PALM GOLF & COUNTRY CLUB
Nasir Mehmood
Independent researcher Islamabad Pakistan
Muhammad Zia-ur-Rehman
PhD Scholar, NUML Islamabad Pakistan
Majed Rashid
Professor of Management Sciences, AIOU Islamabad
Abstract
The study focused on problems the current employees of the organization are facing due to
which it is not gaining work force competitive advantage in the market. The researchers used
questionnaire method to acquire information from the employees of the company so that a
detailed understanding of the problems of the employees could be established. The researcher
distributed about 120 questionnaires from which one hundred are select as final for the build
up of results. With the help of collected information it could easily be established that the
employees are not satisfied with their pay and allowances. From the results it is also clear that
several employees are not satisfied with the attitude of their respective supervisors and most
of the employees are fully satisfied with the performance of their respective managers. As the
said department is served as back bone to any organization and it is solely the responsibility of
the department to satisfy the employees accordingly because with the help of great work force
team the newly established organizations like Royal Palm Golf & Country Club can have
competitive advantage among other organizations. The study will be helpful for the
organization to attain satisfied employees and with the help of these satisfied employees the
organization can have better market position.
Key words: Work force competitive advantage, Pay and allowance, Royal Palm Golf &
Country Club, Employees‘ satisfaction,, Better market position
1. Introduction
On a bright spring morning in 1912, a man stood upon the high railway embankment near the
Mayo Road (now called Shahrah-e-Allama Iqbal) Level Crossing and gazed upon the
TRIANGLE - the area formed by the forked (Lahore-Karachi and Lahore-Delhi) railway
tracks and the Canal - wondering whether it could be done, for his mind had conceived the
idea of constructing a golf course on this broken ground covered with a wild tangle of bushes
and Pampas grass (sirkanda) where jackals, hares, partridges and snakes abounded and where
huge area of saltpeter dust would have to be subjugated into ‗fairways‘. This bold enthusiast
was one Mr. S.N. Nulty, Permanent Way Inspector of the then North Western Railway.
COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 300
JANURAY 2011
VOL 2, NO 9
Listed in ULRICH’S