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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
Annexure
Figure 1 : Proposed Theoretical Framework
Product Quality
Intrinsic
Attributes
Product Quality
Extrinsic
Attributes
Table 1 : Reliability Statistics
Factor No of Indicators
Cronbach's Alpha
Result
Performance 5 .809
Reliability 3 .834
Durability 3 .736
Serviceability 3 .745
Aesthetics 10 .919
Special Feature 3 .648
Conformance to Specification 7 .846
Perceived Quality 4 .652
Table 2 : KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .822
Bartlett's Test of Sphericity Approx. Chi-Square 2831.939
df 903
Sig. .000
BRAND
LOYALTY
COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 146
JANUARY 2011
VOL 2, NO 9