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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

JANURAY 2011<br />

VOL 2, NO 9<br />

(NOx) and sulphur dioxide (SO2) than other modes <strong>of</strong> transport, especially road<br />

transportation.<br />

But there are some adm<strong>in</strong>istrative and operational problems to implement SSS <strong>in</strong> the full<br />

sw<strong>in</strong>g <strong>in</strong> the EU countries. This study has gone through the problems and listed some common<br />

challenges. The bad sides <strong>of</strong> freight transportation should be identified, measured with<br />

national level policies to promote transportation mode‘s attitudes and behaviors to more<br />

susta<strong>in</strong>able mode <strong>of</strong> transportation. Moreover, transportation decisions should be based on the<br />

perfect pric<strong>in</strong>g arrangements to avoid social costs and <strong>in</strong>clude external costs. With these<br />

purposes, short sea shipp<strong>in</strong>g is the best alternative available that is currently becom<strong>in</strong>g popular<br />

<strong>in</strong> the EU region. Although it is difficult to measure the external costs <strong>of</strong> the transportation<br />

modes, SSS can testimony that it is a susta<strong>in</strong>able mode <strong>of</strong> freight transportation <strong>in</strong> the shorthaul<br />

and long-haul.<br />

To get the full benefits <strong>of</strong> the SSS, it should be fully <strong>in</strong>tegrated with the <strong>in</strong>termodal<br />

transportation. Co-operation with the truck companies and port authorities can help<br />

significantly to become fully <strong>in</strong>tegrated. To attract shippers and ship owners, SSS must<br />

provide that it is commercially viable and will be successful. Future researches on cost-benefit<br />

analysis can help to identify the future potential benefits <strong>in</strong> order to establish successful SSS<br />

operations. To facilitate the full benefits <strong>of</strong> the modal shift changes from road to the SSS, the<br />

national Governments should support and f<strong>in</strong>ancial benefits to the ship owners <strong>of</strong> the SSS.<br />

COPY RIGHT © 2011 Institute <strong>of</strong> <strong>Interdiscipl<strong>in</strong>ary</strong> Bus<strong>in</strong>ess <strong>Research</strong> 443

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