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ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Figure 5 Source Credibility Ratings by Ethnic Identity and Model Skin Tone Source Credibility Ratings 6.0 5.5 5.0 4.5 4.0 3.5 3.0 Low High Strength of Ethnic Identification COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 28 JANUARY 2011 VOL 2, NO 9 Light-Skinned Model Dark-Skinned Model
ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Figure 6 Attitude Toward the Ad Ratings by Ethnic Identity and Model Skin Tone Attitude Toward the Ad Ratings 6.0 5.5 5.0 4.5 4.0 3.5 3.0 Low High Strength of Ethnic Identification COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 29 JANUARY 2011 VOL 2, NO 9 Light-Skinned Model Dark-Skinned Model
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Employee Engagement Employee involv
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