22.11.2012 Views

Interdisciplinary Journal of Contemporary Research in ... - Webs

Interdisciplinary Journal of Contemporary Research in ... - Webs

Interdisciplinary Journal of Contemporary Research in ... - Webs

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

ijcrb.webs.com<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

Molloy, B. L., & Herzberger, S. D. (1998). Body image and self-esteem: A comparison<br />

<strong>of</strong> African-American and Caucasian women. Sex Roles, 38(7-8), 631-643.<br />

Ohanian, R. (1990). Construction and validation <strong>of</strong> a scale to measure celebrity<br />

endorsers‘ perceived expertise, trustworth<strong>in</strong>ess, and attractiveness. <strong>Journal</strong> <strong>of</strong><br />

Advertis<strong>in</strong>g, 19(3), 39-52.<br />

Pascoe, P. (1996). Miscegenation law, court cases, and ideologies <strong>of</strong> race <strong>in</strong> twentiethcentury<br />

America. The <strong>Journal</strong> <strong>of</strong> American History, 82(4), 44-69.<br />

Pollay, R. W. (1986). The distorted mirror: Reflections on the un<strong>in</strong>tended consequences<br />

<strong>of</strong> advertis<strong>in</strong>g. <strong>Journal</strong> <strong>of</strong> Market<strong>in</strong>g, 50(2), 18-36.<br />

Poran, M. A. (2006). The politics <strong>of</strong> protection: Body image, social pressures, and the<br />

misrepresentation <strong>of</strong> young Black women. Sex Roles, 55(11/12), 739-755.<br />

Ramos, J. (2003). Explor<strong>in</strong>g the effects <strong>of</strong> colorism <strong>in</strong> advertis<strong>in</strong>g. (Master Thesis, State<br />

University <strong>of</strong> New York, Purchase College, 2003).<br />

Rich<strong>in</strong>s, M. (1991). Social comparison and the idealized images <strong>of</strong> advertis<strong>in</strong>g. <strong>Journal</strong><br />

<strong>of</strong> Consumer <strong>Research</strong>, 18(1), 71-83.<br />

Rondilla, J. L., & Spickard, P. (2007). Is lighter better? Sk<strong>in</strong>-tone discrim<strong>in</strong>ation among<br />

Asian Americans. Lanham, MD: Rowan & Littlefield Publishers.<br />

Russell, K., Wilson, M. L., & Hall, R. E. (1992). The color complex: The politics <strong>of</strong> sk<strong>in</strong><br />

color among African-Americans. New York: Bantam/Doubleday.<br />

Schooler, D., Ward, L. M., Merriwether, A., & Caruthers, A. (2004). Who‘s that girl:<br />

Television‘s role <strong>in</strong> the body image development <strong>of</strong> young White and Black<br />

women,‖ Psychology <strong>of</strong> Women Quarterly, 28(1), 38-47.<br />

Sekayi, D. (2003). Aesthetic resistance to commercial <strong>in</strong>fluences: The impact <strong>of</strong> the<br />

Eurocentric beauty standard on Black college women. <strong>Journal</strong> <strong>of</strong> Negro<br />

Education, 72(4), 467-477.<br />

Sengupta, S. (2000). In the eyes <strong>of</strong> the beholder: The relevance <strong>of</strong> sk<strong>in</strong> tone and facial<br />

features <strong>of</strong> African American female models to advertis<strong>in</strong>g effectiveness.<br />

Communication <strong>Research</strong> Reports, 17(2), 210-220.<br />

Stanford, C. (2000). Advertis<strong>in</strong>g <strong>in</strong> Black and White: How and why perceptions <strong>of</strong><br />

difference shape magaz<strong>in</strong>e advertisements. Eruditio, 20(1), 1-13.<br />

Strutton, D., & Lumpk<strong>in</strong>, J. B. (1993). Stereotypes <strong>of</strong> Black <strong>in</strong>-group attractiveness <strong>in</strong><br />

advertis<strong>in</strong>g: On possible psychological effects. Psychological Reports, 73(2), 507-<br />

511.<br />

Thomsen, S. R. (2002). Health and beauty magaz<strong>in</strong>e read<strong>in</strong>g and body shape concerns<br />

among a group <strong>of</strong> college women. <strong>Journal</strong>ism and Mass Communication<br />

Quarterly, 79(4), 988-1007.<br />

Watson, S. (2006). The relevance <strong>of</strong> sk<strong>in</strong> tone: Viewers‘ responses to Black models <strong>in</strong><br />

advertisements. (Doctoral Dissertation, Mississippi State University, 2006).<br />

Dissertations & Theses: A&I (Publication No. AAT 3227671).<br />

Whittler, T. E. (1991). The effects <strong>of</strong> actors‘ race <strong>in</strong> commercial advertis<strong>in</strong>g: Review and<br />

extension. <strong>Journal</strong> <strong>of</strong> Advertis<strong>in</strong>g, 20(1), 54-60.<br />

Wilkes, R. E., & Valencia, H. (1989). Hispanics and Blacks <strong>in</strong> television commercials.<br />

<strong>Journal</strong> <strong>of</strong> Advertis<strong>in</strong>g, 18(1), 19-25.<br />

Z<strong>in</strong>khan, G. M., Qualls, W. J., & Biswas, A. (1990). The use <strong>of</strong> Blacks <strong>in</strong> magaz<strong>in</strong>e and<br />

television advertis<strong>in</strong>g: 1946 to 1986. <strong>Journal</strong>ism Quarterly, 67(3), 547-553.<br />

COPY RIGHT © 2011 Institute <strong>of</strong> <strong>Interdiscipl<strong>in</strong>ary</strong> Bus<strong>in</strong>ess <strong>Research</strong> 23<br />

JANUARY 2011<br />

VOL 2, NO 9

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!