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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

Table 3 gives the rotated component/factor matrices. The result <strong>in</strong> this table shows that<br />

rotation has made factor load<strong>in</strong>gs more <strong>in</strong>terpretable because it reduces the number <strong>of</strong><br />

variables that have high load<strong>in</strong>g on any given factors. This makes it easy to identify each<br />

variable to a s<strong>in</strong>gle factor<br />

Table 3: Rotated Factor Matrix<br />

Frequency <strong>of</strong> Trav el<br />

Timely Departure<br />

Timely Arrival<br />

Drivers are Time<br />

concious<br />

Drivers Do Not Keep to<br />

Time<br />

Few Accident Cases<br />

Good Driv <strong>in</strong>g Habits<br />

Ticket Collection<br />

Consumes Time<br />

Adequate Leg Space<br />

No Overload<br />

Carry Excess<br />

Passengers<br />

Comfortable Seats<br />

Air-conditioned Buses<br />

with Video and Telev ision<br />

Satisf action with Quantity<br />

Quality od Inf rastructure<br />

Comparative Quality <strong>of</strong><br />

Serv ice<br />

Satisf ied Experience with<br />

Serv ice<br />

Justification <strong>of</strong> Fares<br />

Charged<br />

Bus Conductors Create<br />

Inconviences<br />

Vehicles Do Not<br />

Breakdown Too Of ten<br />

Refund <strong>of</strong> Fare when<br />

there is Breakdown <strong>of</strong><br />

Vehicles<br />

Modearte Fares<br />

Fares not Rev iewed<br />

Frequently<br />

No Additional Charge on<br />

Luggage<br />

Separate Charge f or<br />

Luggage<br />

Commuters Trav el on<br />

Credit<br />

Loyalty <strong>of</strong> Commuters<br />

Reasons for Utilisation <strong>of</strong><br />

Serv ices<br />

Reasons for<br />

Non-utilisation <strong>of</strong> services<br />

Overall View on<br />

Perf ormance<br />

Extraction Method: Pr<strong>in</strong>cipal Component Analy sis.<br />

Rotation Method: Varimax with Kaiser Normalization.<br />

a. Rotation converged <strong>in</strong> 14 iterations.<br />

Source: Author‟s Computation<br />

Rotated Component Matrix a<br />

Component<br />

1 2 3 4 5 6 7 8 9 10<br />

-.069 .104 -.032 .085 -.074 .089 .096 -.118 .114 -.782<br />

-.026 .709 .255 -.039 .106 .152 .017 .249 -.082 -.147<br />

.068 .776 .068 -.137 .075 .024 .140 .027 -.017 .011<br />

.248 .544 .141 .148 -.124 -.015 -.174 -.086 -.012 -.006<br />

-.003 -.094 .004 .550 .112 .028 -.276 .052 .096 -.028<br />

.095 .140 .670 .013 -.089 .077 -.141 .066 .143 .098<br />

.101 .119 .469 .525 -.046 -.156 .208 -.041 -.057 .000<br />

-.005 .028 -.199 .663 .022 .102 -.084 -.136 -.026 .045<br />

.742 .071 .157 .064 .022 -.027 -.007 .021 .016 .062<br />

.754 .076 -.012 -.133 .129 -.008 .028 .029 -.105 .062<br />

-.257 .037 -.142 .334 -.006 .483 -.178 .001 .113 .160<br />

.590 .100 .154 -.044 .087 .024 .063 .398 -.018 -.053<br />

.097 .058 .061 .167 -.025 .155 -.625 .108 .075 .067<br />

.106 .438 -.037 .173 .226 -.160 -.054 .445 -.024 .079<br />

.351 .272 .377 -.049 -.055 -.305 .222 -.084 .150 .064<br />

.279 .140 .436 -.076 .211 -.264 -.055 -.026 -.203 -.063<br />

.049 .087 .626 -.163 -.028 -.041 .083 .234 -.082 -.093<br />

-.261 -.058 .114 .398 -.017 .525 -.084 -.107 .010 .055<br />

.200 .207 .303 -.046 .206 .418 .204 -.166 -.340 .168<br />

.269 -.181 .163 .166 .265 .254 .417 .123 .251 -.125<br />

.111 .056 .164 -.047 -.071 .085 -.036 .757 -.007 .099<br />

.146 .094 -.128 -.087 -.095 .673 -.131 .157 .061 -.194<br />

.190 .064 -.060 -.079 .647 .001 .018 .134 .189 -.013<br />

-.149 -.010 -.060 .556 -.101 .073 .315 .200 -.063 -.245<br />

-.012 .010 -.083 .166 .758 -.104 .070 -.215 .069 .049<br />

.099 .122 .266 -.093 .483 .120 .177 .319 -.318 .104<br />

.037 .091 -.088 .080 -.070 .150 .289 .006 .446 .525<br />

-.074 -.066 .054 -.029 .229 .050 -.064 -.049 .814 -.038<br />

.308 .180 .076 .006 .160 -.148 .532 .092 .017 .148<br />

COPY RIGHT © 2011 Institute <strong>of</strong> <strong>Interdiscipl<strong>in</strong>ary</strong> Bus<strong>in</strong>ess <strong>Research</strong> 101<br />

JANUARY 2011<br />

VOL 2, NO 9

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