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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

7. Standards <strong>of</strong> Successful Knowledge Management<br />

JANURAY 2011<br />

VOL 2, NO 9<br />

It will be advantageous if someone is able to measure mental capital, especially at present<br />

that economy is mov<strong>in</strong>g forward because <strong>of</strong> chang<strong>in</strong>g technology, <strong>in</strong>creas<strong>in</strong>g globalization<br />

and speed <strong>of</strong> bus<strong>in</strong>ess style and grow<strong>in</strong>g importance <strong>of</strong> the conversion. Probably amount<br />

<strong>of</strong> error <strong>in</strong> measur<strong>in</strong>g <strong>of</strong> it is very high with due attention to unobservable nature <strong>of</strong> mental<br />

capital. Melander (2001) states that "if you want to manage knowledge, you should<br />

measure mental capital or classify unobservable possessions". Dove (1998) believes that<br />

knowledge is what core competency talks totally about it and competition is related to it<br />

completely. Measurement <strong>of</strong> knowledge is considered as an aspect <strong>of</strong> management as a<br />

whole that has a m<strong>in</strong>imum progress. Elliot and Edell (1999) state "measurement or<br />

assessment is a dimension <strong>of</strong> knowledge management with m<strong>in</strong>imum progress because<br />

measur<strong>in</strong>g <strong>of</strong> unobservable th<strong>in</strong>gs is difficult". Several def<strong>in</strong>itions have been represented<br />

for mental capital <strong>of</strong> an organization. Also there are many conv<strong>in</strong>c<strong>in</strong>g documents and<br />

evidences with regard to the need for understand<strong>in</strong>g and measur<strong>in</strong>g <strong>of</strong> mental capital.<br />

Therefore, the fair conclusion is to say that it is still soon to predict effective comb<strong>in</strong>ation<br />

<strong>of</strong> a system with f<strong>in</strong>ancial report<strong>in</strong>g and current management for successful measurement<br />

<strong>of</strong> knowledge.<br />

8. Organizational Benefits<br />

Bennett et al (1994) mention many organizational researchers (Denson, 1984; Camere and<br />

Vaspalian, 1988; Wilk<strong>in</strong>son and Ouchi, 1993) have clearly understood that common<br />

values, attitudes, commitments and beliefs and generally meditation and th<strong>in</strong>k<strong>in</strong>g models<br />

which are created socially among the members <strong>of</strong> an organization have a remarkable<br />

impact on long-term effectiveness and performance <strong>of</strong> the organization. It also will<br />

impress a suitable organizational culture along bus<strong>in</strong>ess improvement and health.<br />

Melander (2001) says that ability <strong>of</strong> a manager <strong>in</strong> transform<strong>in</strong>g <strong>of</strong> a company <strong>in</strong> order to<br />

encounter with future challenges <strong>of</strong> market depends on his ability <strong>in</strong> attract<strong>in</strong>g <strong>of</strong> human's<br />

soul and spirit, i.e. captur<strong>in</strong>g <strong>of</strong> <strong>in</strong>dividuals' heart and m<strong>in</strong>d <strong>in</strong> a way to accept change and<br />

embrace it and perform appropriate actions to improve bus<strong>in</strong>ess performance <strong>in</strong> their daily<br />

pr<strong>of</strong>ession. Concept <strong>of</strong> knowledge management is appear<strong>in</strong>g as one <strong>of</strong> the ma<strong>in</strong> and<br />

important issues <strong>in</strong> today bus<strong>in</strong>ess, so that executive managers have perceived more than<br />

ever that apply<strong>in</strong>g <strong>of</strong> it is the dist<strong>in</strong>ct factor <strong>of</strong> success from failure. Acquir<strong>in</strong>g <strong>of</strong><br />

knowledge is the <strong>in</strong>tegral feature <strong>of</strong> cultural and learn<strong>in</strong>g environment, so it exists <strong>in</strong>side<br />

<strong>of</strong> learner organizations and helps to satisfy global bus<strong>in</strong>ess demands <strong>in</strong> the twenty-first<br />

(21) century. Schwarzwalder (1999) says "companies seek for knowledge management<br />

because they have perceived that it has potential capability to help them <strong>in</strong> a more<br />

<strong>in</strong>telligent and faster activity and <strong>in</strong> ga<strong>in</strong><strong>in</strong>g more money by us<strong>in</strong>g <strong>of</strong> what they knew<br />

previously and what they don't know. Essence <strong>of</strong> idea <strong>of</strong> knowledge management is to<br />

create an environment to share <strong>in</strong>formation <strong>in</strong> it that is accepted freely". He believes that<br />

organizational culture is the ma<strong>in</strong> obstacle <strong>in</strong> creat<strong>in</strong>g <strong>of</strong> such environment.<br />

9. Competitive Benefit<br />

Strategic programm<strong>in</strong>g <strong>of</strong> knowledge management provides a structure and field for<br />

knowledge cohesion <strong>in</strong> order to be able to ga<strong>in</strong> a competitive benefit. Accord<strong>in</strong>g to<br />

COPY RIGHT © 2011 Institute <strong>of</strong> <strong>Interdiscipl<strong>in</strong>ary</strong> Bus<strong>in</strong>ess <strong>Research</strong> 336

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