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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

The high birth rate <strong>in</strong> Pakistan is responsible for low <strong>in</strong>come, illiteracy and religious<br />

sentiments (Hakim et al., 2000). In this research study even the literates from the rural<br />

areas have negative attitudes.<br />

They need proper guidance and counsel<strong>in</strong>g <strong>in</strong> this area. Female are particularly kept<br />

unaware about this aspect. On one side there are cultural constra<strong>in</strong>ts and on the other side<br />

there is lack <strong>of</strong> education that keeps them ignorant <strong>of</strong> such knowledge. Even <strong>in</strong> educated<br />

communities a very small number <strong>of</strong> people know someth<strong>in</strong>g about reproductive health<br />

education. The reason may be that there is no curriculum <strong>of</strong> reproductive health education<br />

at school level <strong>in</strong> Pakistan.<br />

2. Objectives <strong>of</strong> the Study<br />

i. To f<strong>in</strong>d out and <strong>in</strong>vestigate the extent <strong>of</strong> attitude <strong>of</strong> Bannu community towards<br />

reproductive health education.<br />

ii. To know the level <strong>of</strong> awareness <strong>of</strong> Bannu community regard<strong>in</strong>g reproductive health<br />

education.<br />

3. <strong>Research</strong> Questions<br />

i. What is the extent <strong>of</strong> attitude <strong>of</strong> Bannu community towards reproductive health<br />

education?<br />

ii. What is the level <strong>of</strong> awareness <strong>of</strong> people <strong>of</strong> Bannu community regard<strong>in</strong>g reproductive<br />

health education?<br />

4. Methodology <strong>of</strong> the study<br />

It was a descriptive study. The population <strong>of</strong> the study constituted all the members <strong>of</strong><br />

Bannu community, Khyber Pakhtunkhwa. The researcher selected 300 respondents from<br />

Bannu community (50 doctors, 50 labor man, 50 literate, 50 illiterate, 50 religious<br />

scholar, 50 affected families) as a sample.<br />

The researcher developed a 30 items questionnaire for data collection. The researcher<br />

studied relevant literature for the development <strong>of</strong> the questionnaire. Experts <strong>in</strong> social<br />

sciences were consulted for validation <strong>of</strong> the scale. For reliability, a dry run <strong>of</strong> the scale<br />

was conducted. Cronbach‘ Alpha was achieved as high as 0.861. Questionnaire was<br />

personally adm<strong>in</strong>istered by the researcher at local level and mailed to outstation<br />

respondents. The researcher also <strong>in</strong>terviewed doctors & affected families seek<strong>in</strong>g their<br />

views about reproductive health education. Mean was utilized as a statistical technique<br />

for data analysis.<br />

5. Results<br />

Table 1<br />

Variables<br />

Religious<br />

Scholar<br />

Doctors<br />

Demography<br />

Mean Std<br />

Rural Urban N Rural Urban Rural Urban<br />

25<br />

25 50<br />

25 25 50<br />

COPY RIGHT © 2011 Institute <strong>of</strong> <strong>Interdiscipl<strong>in</strong>ary</strong> Bus<strong>in</strong>ess <strong>Research</strong> 281<br />

1.36<br />

2.00<br />

.70 .912<br />

2.28 2.84 .842 .472<br />

JANUARY 2011<br />

VOL 2, NO 9

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