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2002 Swinburne TAFE Handbook - Swinburne University of ...

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144 I Subject Details<br />

Content<br />

This subjectfocusse~ on understanding the roles and responsibilities <strong>of</strong> a learner in a<br />

forrnallearning environrnent, and the use <strong>of</strong>a range <strong>of</strong> learning strategies and<br />

resources.<br />

14016NSW ASF3 Reading and Writing<br />

1 DO nominal Hours - Prerequisite: Nil<br />

Content<br />

Reading a procedural text, an inforrnation text, a narrative text, a persuasive text and a<br />

forrnalletter. Writing a report, a discussion, a formal letter, completing forms and<br />

preparing relevant documentation for employment.<br />

14017NSW AOF2 Reading and Writing<br />

100 nominal Hours - Prerequisite: Nil<br />

Content<br />

This subject focusses on reading an instructional text, an information text, an informal<br />

letter and a narrative text, completing a form, writing a short recount and a short<br />

opinion text.<br />

14018NSW AOFI Reading and Writing<br />

100 nominal Hours - Prerequisite: Ni1<br />

Aims & Objectives<br />

This subject focusses on reading social sight signs, simple written instructions and<br />

information text, writing a short description and recount, and completing a simple form.<br />

2.28 Wildfire Behaviour 2<br />

3D nominal Hours - Prerequisite: 1.12A<br />

Aims & Objectives<br />

The purpose <strong>of</strong>this module is to provide the participant with the knowledge and skills<br />

to:<br />

Describe the effect <strong>of</strong> fuel, weather and topography on fire behaviour.<br />

Explain likely fire behaviour.<br />

2.29 Wildfire Suppression 2<br />

40 nominal hours -20 hours <strong>of</strong> instruction and 20 hours <strong>of</strong> supervised activity and/or<br />

self-study. - Prerequisite: 1.09 or VBB343, 1. 12B, 2.28<br />

Aims & Objectives<br />

To provide the participant with the knowledge and skills to:<br />

Participate in the attack and mop up <strong>of</strong> a small wildfire.<br />

Identify likely hazards and protect self from injury.<br />

8395B<br />

3D nominal Hours - Prerequisite: Nil<br />

Content<br />

Financial Sales Skills<br />

Explain selling process within a financial services context.<br />

Perform financial selling activities appropriately.<br />

Discuss the concept <strong>of</strong> lead product selling and its application.<br />

Develop effective business support strategies to facilitate selling activities in a<br />

financial business.<br />

8395D<br />

50 nominal Hours - Prerequisite: Nil<br />

Aims & Objectives<br />

Personal Financial Management<br />

The purpose <strong>of</strong> this module is to enable learners to develop the skills, knowledge and<br />

attitude to best manage personal finance -from commencement <strong>of</strong> employmentto<br />

retirement and beyond -so as to gain maximum benefit from available income while<br />

minimising the associated risks.<br />

Content<br />

Describe why personal financial goals are necessary to cater for future financial<br />

needs.<br />

Develop personal financial plans by systematically planning the distribution <strong>of</strong><br />

income between savings and consumption.<br />

Explain the background for borrowing money, and the procedures consumers need<br />

t<strong>of</strong>ollowwhen doing so.<br />

Identify the differences between the main types <strong>of</strong> consumer finance.<br />

Explain the various types <strong>of</strong> insurance cover available and show how they can be<br />

utilised to minimise personal risks.<br />

Explain the fundamental principles associated with developing an investment<br />

strategy.<br />

Explain howto implement an investment strategy using the stockmarket (equities)<br />

and/or the residential housing market.<br />

Explain, in broad terms, how the taxation system in Australia operates.<br />

Explain the benefits <strong>of</strong>taxation planning as part <strong>of</strong> an overall personal financial<br />

strategy.<br />

Explain the role <strong>of</strong> superannuation in the financial planning process.<br />

Analyse, in broad terms, the considerations that need to be borne in mind when<br />

planning and/or preparing retirement, and beyond.<br />

8659C<br />

Advertising Agency Management<br />

54 nominal hours - Prahran - Prerequisite: Nil- Corequisites: Nil<br />

A subject in the Graduate Certificate in Advertising<br />

Aims & Objectives<br />

This module is designed to enable learners to develop knowledge, skills andattitudes<br />

required to manage an Advertising, Media or Creative Agency.<br />

On successful completion <strong>of</strong>this module students will be able to:<br />

Identify and critique structural requirements for varying turnovers and functional<br />

designs <strong>of</strong> agencies.<br />

Identify and apply the key financial indicators used to measure agency<br />

performance.<br />

Develop and demonstrate staff recruitment, succession planning, training and<br />

remuneration policies.<br />

Develop business plans for (a) a Full Service, (bl Media Buying and (c) a Creative<br />

Boutique agency.<br />

Assess the effect <strong>of</strong> internal and external regulation within the advertising and<br />

promotions industry.<br />

Content<br />

Structure, output, cashflow and performance <strong>of</strong> full service, boutique, media and<br />

creative agencies.<br />

Ethics and relationships to clients, new business Pitches, regulators, the<br />

promotions industry and suppliers.<br />

Options for agency remuneration, and the financial effect <strong>of</strong> these decisions on<br />

cash flow.<br />

Understanding client/agency contracts.<br />

Management costing and recording models.<br />

Staff management: recruitment, qualifications, remuneration, work-load planning,<br />

staff opinion surveys.<br />

Industry regulation, self regulation, statutory and industry bodies.<br />

Strategic planning as a managementtool.<br />

Explanation <strong>of</strong> self regulatory influences: AANA, ACA, AFf'{s Code <strong>of</strong> Ethics.<br />

8659D<br />

Adverting Creative Processes<br />

27 nominal hours - Prahran - Prerequisite: Nil- Corequisites: Nil<br />

A subject in the Graduate Certificate in Advertising<br />

Aims & Objectives<br />

The purpose <strong>of</strong>this module isto enable leamers to develop creativeresponses and<br />

presentations to advertising briefs and campaign requests.<br />

On successful completion <strong>of</strong>this module learners will be able to:<br />

<strong>Swinburne</strong> <strong>University</strong> <strong>of</strong> Technology I <strong>TAFE</strong> <strong>Handbook</strong> <strong>2002</strong>

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