2002 Swinburne TAFE Handbook - Swinburne University of ...

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238 I Subject Details NMRK532 Direct Marketing 50 nominal Hours· Prerequisite: Nil Aims & Objectives To provide the learner with the foundation knowledge of direct rnarketing methods to enable application through stand-alone use or as part of a multi-channel promotional mix. Content Establishing objectives. Relationship between: marketing strategy, positioning, marketing mix elements, channel design and direct marketing. Direct marketing's role in marketing plans. Direct marketing strategy. NMRK541 Advertising and Promotional Management 50 nominal Hours· Prerequisite: NMRK4D1 Aims & Objectives To provide the learner with the knowledge and skills to develop effective promotional plans. Content Marketing mix: product (goods, services, ideas!. place, price, promotion. Role of promotion. Promotional mix, personal selling, sales promotion, advertising, publicity and public relations. Media comparison. NMRK601 50 nominal Hours· Prerequisite: Nil Aims & Objectives Marl
SUbject Details I 239 Aims & Objectives The purpose of this module is to provide the participant with the knowledge and skills to: Operate effectively in an environment with standard information technology equipment. Process information common to the fire industry. Prepare correspondence and reports using word processing packages. NMTS3.09 Workplace Trainer Category 1 36 nominal Hours· Prerequisite: Nil Aims & Objectives The purpose of this module is to provide the participant with the knowledge and skills to provide training in the workplace on a one-to-one basis, orto small groups oftrainees. NMTS3.21 Introduction to Law 36 nominal Hours· Prerequisite: Nil Aims & Objectives The purpose of this module isto provide the participant with the knowledge and skills to: Represent the fire industry in a court of law. Present evidence in a court room in accordance with the rules of evidence for a civil/criminal trial. NMTS4.06 Fire Investigation: Legal Procedures • Prerequisite: NMTS4.05 Aims & Objectives The purpose of this module is to provide the participant with the knowledge and skills to be a competent witness in coronial, civil and criminal court proceedings relating to fires, deaths and other emergency situations. NMTS4.20 Fire Law 36 nominal Hours· Prerequisite: NMTS3.21 Aims & Objectives The purpose ofthis module is to develop a basic understanding and knowledge ofthe law as it relates to the provision of fire services. NOS108 Records Handling 15 nominal Hours· Prerequisite: Nil· Assessment: Assignments, Tests Aims & Objectives Provide the participant with the knowledge and skills to perform routine tasks in a record management system. NOS110 15 nominal Hours· Prerequisite: Nil Aims & Objectives Occupational Health and Safety Follow OH & S policies and procedures in the workplace. Content Occupational Health and Safety Legislation. Duty of Care. Duties and responsibilities. Consultative arrangements. Role of OH & S organisations. NOS116 20 nominal Hours· Prerequisite: Nil Keyboarding - Techniques and Operations (Business) Aims & Objectives Provide the participant with skills in keyboard techniques and operation. NOS118 10 nominal Hours. Prerequisite: Nil Aims & Objectives Computer Operations - Data Retrieval (Business) Provide the participant with the basic knowledge and skills to operate a computer, access and retrieve computer data. NOS119 30 nominal Hours· Prerequisite: Nil Aims & Objectives Work Environment Provide the participant with an overview of the function and structure of business organisations, the rights and responsibilities of employers and employees, and the impact of change in the work environment. NOS124 50 nominal Hours· Prerequisite: Nil Aims & Objectives Accounting to Trial Balance Provide the participant with the knowledge and skills to complete accounting processes to trial balance, including petty cash and manual payroll. NOS124 90 nominal Hours· Prerequisite: Nil Content Introduction to Accountancy (ESL) Understanding and undertaking basic bookkeeping tasks, using a double entry system, verifying and reconciling cash records, and establishing and maintaining a petty cash system. NOS139 20 nominal Hours· Prerequisite: Nil Aims & Objectives Meetings - Organisation To provide the participant with knowledge and skills to plan for business meetings. Content Terminology. Meeting. Documentation. Notice of meeting. Agenda. Minutes. Teleconferencing. Videoconferencing. NOS140 40 nominal Hours· Prerequisite: Nil Aims & Objectives Vocational Placement Provide the participant with the opportunity to observe a workplace environment, practise skills gained on-course in a 'real work' situation and put into practice the social skills necessary to be an effective member of an office team. Content Personal presentation. Verbal and non-verbal communication. Individual rights and responsibilities. Listening skills. Interpersonal skills. Swinburne University of Technology I TAFE Handbook 2002
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2002 TAFE Calendar January 1 New Ye
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Swinburne University of Technology
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4 I Contents eCommerce Diploma of B
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61 Contents Diploma of Arts (Visual
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8 I The University language studies
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10 I General Information I Organisa
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741 TAFE Courses 1 Engineering and
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136 I Subject Details 0046D01 Drama
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138 I Subject Details Aims & Object
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140 I Subject Details Content Chemi
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168 I Subject Details BSACOM501A Re
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172 I Subject Details C5369B Typogr
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304 I Subject Details E-procurement
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