2002 Swinburne TAFE Handbook - Swinburne University of ...

284 I Subject Details
Aims & Objectives
Define, identify and evaluate existing personal and work related networks with regard
to their content, members, and their benefit to the organisation.
VBF296
50 nominal Hours· Prerequisite: Nil
Aims & Objectives
Managing Communication in the
Community Services and Health
Environment
Be able to contribute to the development of effective communication techniques,
facilitate group discussions and conduct interviews.
VBF297 Management in the Community
Services and Health
Environment
40 nominal Hours· Prerequisite: Nil
Aims & Objectives
To analyse the core values, attitudes, ethical principles and challenges in the sector, and
examine relevant legislation and industrial relations principles within the Community
Services and Health environment.
VBF298
40 nominal Hours· Prerequisite: Nil
Aims & Objectives
Developing Programs for Clients
To develop program parameters, design and implement programs.
VBF301
Computers in Marketing
40 nominal Hours· Prerequisite: NOSI18, NOS213, NOS216, NOS215, V8F306, V8F307
Aims & Objectives
To provide the learner with the knowledge and skills to be able to apply computer
technology to a range of marketing services.
Content
On successful completion of this module the learner will be able to:
Understand the concepts used in analysis of markets using geodemographic
mapping software.
Describe a Marketing Information system.
Use software packages to make a marketing presentation.
VBF302
30 nominal Hours· Prerequisite: Nil
Aims & Objectives
Introduction to Business Maths
To provide the learner with the knowledge and skills to apply mathematical techniques
to a variety of business applications and decisions.
Content
Perform basic algebraic operations.
Use a calculator or computer to perform common commercial percentage
calculations.
Perform simple and compound interest calculations.
Perform basic depreciation calculations.
Apply the principles of linear equations to do break-even analysis.
Prepare appropriate graphs from data and interpret them.
VBF303
Law of Marketing
68 nominal Hours· Prerequisite: NAP750
Aims & Objectives
To provide the learner with a knowledge of basic marketing law.
Content
Sale of goods.
Debt collection.
Consumer protection.
Restrictive trade practices.
Agency and bailment.
Raffles, market games and gift promotions.
Intellectual property.
Regulations in advertising.
VBF304
Product Management
50 nominal Hours· Prerequisite: NMRK601
Aims & Objectives
To provide the learner with the knowledge and skills to undertake the conceptual and
practical aspects of successful product innovation.
Content
On successful completion ofthis module the learner will be able to:
List and explain the types of decisions brand managers are responsible for.
Give examples of organisations where brand management would and would not be
appropriate.
Be able to run an idea generation and evaluation session and impress upon others
the importance of creative and divergentthinking in the marketing process.
VBF305
Data Analysis
30 nominal Hours· Prerequisite: VA0950, VA8548, V8F302, V8F306, NOS216, V8F307
Aims & Objectives
To provide the learner with the knowledge and skills to undertake data analysis in the
field of marketing.
Content
On successful completion ofthis module the learner will be able to:
Load and transfer data between software packages.
Conduct data analysis commonly used to assist strategic marketing.
VBF306
Introduction to Business Statistics
68 nominal Hours· Prerequisite: VA0950, V8F302
Aims & Objectives
To provide the learner with a practical knowledge of and basic skills in the methods used
to analyse data generated by research in business in general, and marketing in particular.
Content
On successful completion of this module the learner will be able to:
Understand the role of statistical analysis in business.
Recognise statistical analysis required in specific marketing situations.
Calculate specific statistics and apply them to business situations.
VBF307
Introduction to Market Research
68 nominal Hours. Prerequisite: VA0950, V8F302 V8F306, VA8548, VA8550
Aims & Objectives
To provide the learner with the knowledge and skills to undertake basic marketing
research to improve the quality of marketing decisions and strategy development.
Content
On successful completion ofthis module the learner will be able to:
Explain marketing research.
Prepare a marketing research brief.
Use marketing research techniques.
Prepare research proposals.
Swinburne University of Technology I TAFE Handbook 2002