2002 Swinburne TAFE Handbook - Swinburne University of ...

Subject Details I 147
Evaluate various corporate Web sites and other current Internet marketing
applications and their effectiveness in contributing to organisational marketing
strategies.
Analyse a marketing organisation and design an Internet implementation
marketing plan.
Content
What is the Internet, and who is using it.
Structure of the Internet industry -various types of Internet providers and the
services offered.
Internet terminology.
Strengths and weaknesses olthe Internet -the challenges for business.
Planning for efficient and effective use olthe Internet.
Role olthe Internet in marketing strategy.
Steps in setting up a Web site -avoiding common mistakes and pitfalls.
Specific Internet strategic marketing implications - marketing objectives for
Internet use.
Web site implementation strategies.
8887l
Applied Business to Marketing
54 nominal hours - Prahran • Prerequisite: Nil- Corequisites: Nil
A subject in the Graduate Certificate in Advertising
Aims & Objectives
The purpose olthis module is to provide learners with the knowledge, skills
andattitudes required to design, develop and implement an effective marketing planfor
the business to business or industrial market.
On successful completion olthis module the learners should be able to:
Analyse the business to business market and its environmentto identify/assess
opportunities.
Analyse organisational buyer behaviour and design appropriate marketing
strategies.
Evaluate and design marketing strategies forthe business to business market.
Apply the strategic planning process (using marketing information and research} to
an organisation in the business marketto design/develop an effective marketing
plan.
Content
Nature, structure and characteristics of the business or industrial market
differences from the consumer market.
Sources of primary and secondary data/information on the business market.
Research techniques appropriate to business markets.
Segmentation of business markets.
Positioning and targeting.
Organisational buyer behaviour.
Estimating market demand/forecasting techniques.
Marketing mix strategies for business markets.
Strategic market planning process.
Competitive advantage.
Collaborative strategies in the business market.
Globalisation of business markets/international marketing strategies.
Components of a marketing plan for business markets.
Implementation/evaluation.
8999B
Tutorial Support (Optional)
36 nominal hours - Prahran - Prerequisite: Nil- Corequisites: Nil
A subject in the Graduate Certificate in Business
Aims & Objectives
To develop the specific English Language, English/Communication, Maths, Science and
Computing competencies and study skills that students need to complete the VET
course (at above Certificate 4 level) in which they are enrolled. Students work towards
the learning outcomes relevant to them.
To support students with disabilities in achieving the purpose olthe VET coursein which
they are enrolled.
Content
Content is selected by the Tutorial Supportteacherfrom the English language, English/
Communicatiuon, Maths, Science, Computing competencies and Study Skills required
by the course in which the student is enrolled or based upon the learners/course needs
for learners with disabilities.
According to the learning needs of the individual students. Content might include
(examples only):
Making links between the student's experience and the theoretical course content.
Understanding and using the technical language olthe course, both spoken and
written.
Reading and writing the specific text types required in the course/industry.
Understanding assessment and assignment questions.
Answering assessment and assignment questions.
Interpreting oral and written instructions.
Participating in class discussions.
Asking questions and seeking clarification.
Skimming class material for general overview.
Scanning for specific information.
Use of efficient study techniques appropriate to the course.
Note taking in class and from texts.
Interpreting diagrams and graphs.
Estimation and problem solving.
Understanding and using the specific mathematical/scientific/computing/
concepts of the student's course.
Computing skills/knowledge assumed by the course.
Assistance with note taking in class (students with disabilities).
Assistance with oral and written presentation (students with disabilities).
Training in the use of and assistance using adaptive technology (students with
disabilities).
Development of interpersonal and personal skills related to the course (students
with disabilities).
A1.1F
- Prerequisite: Nil
Aims & Objectives
Undertake Interactive Workplace
Communication
The unit covers competencies needed for situations where employees must collectively
undertake a task, e.g. three orfour assemblers co-operating to assemble a product, a
tradesperson who has to attend a service call or a group of process workers who
undertake a similartask in close proximity to each other.
A1.2F
- Prerequisite: Nil
Aims & Objectives
Apply Principles of OH&S in the
Work Environment
This unit applies to safe working practices as applied to all metal and engineering
workplaces. Competencies would be associated with performance of duties and use of
specialistskills. Emergency procedures may include the isolation of electrical,
mechanical, hydraulic, pneumatic and emergency steam and water equipment, as
appopriate. This unit and these standards do notcoverthe skills of emergency teams,
such as fire fighting, first aid officer, etc.
A1.4F
• Prerequisite: Nil
Plan to Undertake a Routine Task
Swinburne University of Technology I TAFE Handbook 2002