2002 Swinburne TAFE Handbook - Swinburne University of ...

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Subject Details 1163
BA795
Visual Merchandising Design
Strategies
1 Semester. 32 nominal Hours· Prerequisite: Nil
Aims & Objectives
The purpose of this module is to provide students with knowledge of design elements
and principles in relation to the design and practical requirements of the Visual
Merchandising Industry, so thatthey can devise solutions to a defined range of visual
merchandising design problems.
BA796
Retail Design Drafting
1 Semester· 48 nominal Hours· Prerequisite: Nil
Aims & Objectives
To provide students with the skills and knowledge to produce autographic and
axonometric projections, used in design solutions for a wide range of retail and
exhibition planning problems.
BA797 Studio 1
1 Semester· 48 nominal Hours· Prerequisite: Nil
Aims & Objectives
The purpose of Studio 1 is to provide students with the knowledge and skills to enable
them to manufacture support elements for visual presentations.
BA798
Occupational Health & Safety
1 Semester· 16 nominal Hours· Prerequisite: Nil
Aims & Objectives
The purpose of this module is to provide visual merchandising workers with the
knowledge and skills required to identify, assess and control chemical, physical,
psychological and biological hazards in the visual merchandising working environment.
BA799 Lettering 1
1 Semester· 48 nominal Hours· Prerequisite: Nil
Aims & Objectives
The purpose ofthis module is to provide students with lettering and layout skills to
enable them to design a variety of signage for shops, restaurants, exhibitions, etc.
BA800
Visual Merchandising - History &
Culture
1 Semester· 48 nominal Hours· Prerequisite: Nil
Aims & Objectives
This module allows students to develop an image bank of historical and cultural style,
which they can use as a resource for creative design solutions for visual merchandising,
displays and exhibitions.
BA801
Product Presentation
1 Semester· 48 nominal Hours. Prerequisite: Nil
Aims & Objectives
This module provides students with broad based knowledge and skills in the
fundamentals of the visual presentation of products applicable to the retail exhibition
and photo styling industries.
BA802
Introduction to Computers for
Visual Merchandisers
1 Semester· 32 nominal Hours· Prerequisite: Nil
Aims& Objectives
The purpose ofthis module is to provide students with the skills, attitude and
knowledge necessary to perform basic tasks in computer operations and develop basic
multimedia productsamplesforvisual merchandising purposes.
BA803
Communication and Visual
Merchandising
1 Semester· 32 nominal hours· Prerequisite: Nil
Aims & Objectives
The purpose of this module is to provide students with the opportunity to develop
effective communication skills needed to ensure good working relationships with
clients in the visual merchandising and exhibition industries.
BA804
Colour and Visual Merchandising
1 Semester· 3D nominal hours· Prerequisite: Nil
Aims & Objectives
The purpose of this module is to provide students with the knowledge and skills
necessary to make colourchoicesto suit a variety of visual merchandising, retail
display, exhibition, special event and corporate identity programs.
BA805
Visual Merchandising Product
Knowledge
1 Semester· 3D nominal Hours· Prerequisite: Nil
Aims & Objectives
The purpose of this module is to provide students with a broad knowledge ofthe skills
required by the visual merchandising industry in regard to product style, availability,
image, relationship, categories, storage and security.
BA806
Perspective for Visual
Merchandising
1 Semester· 3D nominal Hours· Prerequisite: Nil
Aims & Objectives
The purpose of this module is to provide students with the knowledge and skills so that
they can produce perspective drawings, plans and elevations that will accurately convey
retail/exhibition environments for specific client briefs to industry standard.
BA807 Studio 2
1 Semester. 45 nominal Hours. Prerequisite: Nil
Aims & Objectives
This module provides students with the skills to produce multi purpose props suitable
for retail windows, in-store and exhibition spaces, as well as perform mannequin
maintenance for client presentation.
BA808 Lettering 2
1 Semester· 3D nominal Hours· Prerequisite: Nil
Aims & Objectives
This module enhances students freehand drawing and writing skills, using traditional
lettering pens and brushes to produce tickets, showcards, banners, etc. suitable for
retail shops, displays, promotions, exhibitions and special events which incorporate
decorative innovation.
BA809 Retail illustration 2
1 Semester· 3D nominal Hours· Prerequisite: Nil
Aims & Objectives
The purpose ofthis module is to provide the students with extended knowledge and
skills in retail illustration, using a variety of complex techniques, which will enable
students to communicate effectively with clients through the use of visual
presentations.
BA810
Merchandising and Category
Presentation
1 Semester. 90 nominal Hours. Prerequisite: Nil
Swinburne University of Technology 1 TAFE Handbook 2002