2002 Swinburne TAFE Handbook - Swinburne University of ...

60 I TAFE Courses I Business and Management
Marketing). The Diploma level builds on the marketing concepts introduced in
Certificate IV. Specialised aspects of marketing are introduced such as sales
merchandising, logistics and market research.
The Advanced Diploma introduces and expands on specialised aspects of
marketing such as strategic, services and direct marketing, product management
and research. These areas of study are examined, researched and applied by
students to encourage professional development of skills to be used in the
workforce.
Campus
Hawthorn; Lilydale; Wantirna; Distance Education/Learning
Career opportunities
A range of positions in sales and marketing.
Professional recognition
On completion of the Advanced Diploma graduates are eligible for membership of
the Australian Marketing Institute (AMI).
Course duration
Certificate IV: One year full-time or two to three years part-time.
Diploma: One and a half years full-time or three to four years part-tirne.
Advanced Diploma: Two years full-time or five to six years part-time.
Structure
The Advanced Diploma of Business (Marketing) incorporates the Certificate IV in
Business (Sales and Marketing) and the Diploma of Business (Marketing),
students must have successfully completed the lower levels before progressing to
the Advanced Diploma.
Course subjects
Certificate IV modules
Marketing modules
VAD950
NMRK441
VAF518
VAB548
VAB550
Law modules
NAP750
NAP752
VBF303
The Marketing Concept
Selling Process
Sales Management
Consumer Behaviour Concept
Consumer Decision Making
Commercial Law Principles
Contract Law
Law of Marketing
Mathematics modules
VBF302
Computing modules
Introduction to Business Mathematics
NOS116 Keyboarding - Techniques & Operations
NOS118 Computer Operations - Data Retrieval
NOS213 Computer Operations
NOS215 Database Fundamentals
NOS216 Spreadsheet Fundamentals (Excel)
NOS222 Word Processing - Introduction (Word)
NOS25o Introduction to the Internet
NOS251 Presentation Applications (eg. Powerpoint)
Communication modules
NCSo05 Dealing With Conflict
NCSolo Team Building Communications
NCSo15 Presenting Reports
Other modules
NAP722 Economics of Business
VBD382 Career Planning and Skills Assessment" OR
VBJ369 Competency Analysis
NOS11O. V2 Occupational Health and Safety
Diploma modules
NMRK541 Advertising and Promotional Management
VAE453 Drganisations and Management
VBF306 Introduction to Business Statistics
VBF307 Introduction to Market Research
VBJ356 Marketing Channels and Logistics
NAP719 Accounting for Non-Accountants
Advanced Diploma modules
Core modules
NMRK601 Marketing Strategy
NMRK602 Strategic Marketing Simulation
NMRK613 Services Marketing
NMRK532 Direct Marketing
VBF304 Product Management
NOS 140 Industry Project
Plus 2 of the following Electives:
NMRK632 International Marketing
VAF753 Small Business Marketing
NOS235 Desktop Publishing - Introduction
NOS319 Desktop Publishing for Operators
NOS14o Practical Placement (only available for full-time students at
Lilydale and Wantirna)
NMRK643 Public Relations Fundamentals
VAF433 Retail Marketing
VBH064 Introduction to E-Commerce
VBJ357 eMarketing
Entry requirements
Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or
mature age, or successful completion of the Certificate IV in Business (Sales and
Marketing).
Application procedure
Full-time (Semester 1) applications must be made through the Victorian Tertiary
Admissions Centre (VTAC).
Applicants who wish to study part-time or commence mid-year should contact the
School of Business and eCommerce to obtain an application form or by applying
online at: www.tafe.swin.edu.au/buscom/appforrn.htm
Further information
Contact the School of Business and eCommerce on
(03) 9213 6685 (Wantirna and Lilydale), or
(03) 9214 8720 (Hawthorn)
Distance Learning: (03) 9213 6789 1800 633 560
Email: tafebus@groupwise.swin.edu.au
Website: www.tafe.swin.edu.au/buscom
MEDICAL SECRETARY
0046MED1
0046MED2
Medical Secretary Certificate
(Stage 1)
Medical Secretary Certificate
(Stage 2)
The Medical Secretary Certificate (Stage 1) develops the knowledge and skills
required to work as a medical receptionist/secretary. Emphasis is placed on
medical terminology, abbreviations, knowledge and production skills relevant to
the medical sector. Medical administrative procedures, appointments scheduling,
filing, telephone protocol, billing systems, and database management are all
explored. Medilink and Medipak, popular computerised packages, will be used to
develop some of the above skills. A work placement component assists
participants to utilise their skills in industry.
Swinburne University of Technology I TAFE Handbook 2002