2002 Swinburne TAFE Handbook - Swinburne University of ...

294 I Subject Details
VBJ218
51 nominal Hours· Prerequisite: Nil
Aims & Objectives
Focus on the Advertising Industry
The purpose of this module is to enable the leamerto form an introductory overview of
the advertising industry in Australia.
Content
History of advertising industry.
Structure of Australian advertising industry.
The relationship between an advertiser, the advertising agency, the media and the
consumer.
Advertising job functions.
Advertising agency finances.
VBJ220
51 nominal Hours. Prerequisite: Nil
Aims & Objectives
Creative and Production Elements
in Advertising
The purpose ofthis module is to enable the lea mer to develop a comprehensive
understanding of how television, radio, print and website advertisements are produced.
Content
The roles of advertising agency personnel in production processes, including
creative groups, account service groups and air media and print production
managers.
Producing radio commercials and sound tracks.
Producing television commercials.
Producing print advertisements.
Producing website advertisements.
VBJ221 Introduction to Advertising Media
51 nominal Hours· Prerequisite: Nil
Aims & Objectives
The purpose ofthis module is to enable the leamerto develop skills and knowledge of
the structure of advertising media in Australia, and the role of media planners and
buyers.
Content
Structure ofthe advertising and media industry.
Types of advertising and their purpose.
Role and performance of media in the communication process.
Audience measurement.
Legislation and controls affecting media.
Advertising agency renumeration and accreditation system.
The media buying/planning function.
Using television, radio, newspapers, magazines and ancillary media.
Preparing and costing media schedules using current rate cards.
VBJ222
51 nominal Hours· Prerequisite: Nil
Aims & Objectives
Introduction to Copy and Design
The purpose ofthis module is to enable the lea mer to develop skills and knowledge of
how advertisements are written and designed for all advertising media, and the work
undertaken by copywriters and art directors.
Content
The structure of the Creative Department in an advertising agency, and the roles
of Creative Director, Copywriter and Art Director.
The working relationship between the Creative department and other agency
departments, including Media, Account Service and Production.
The working relationship between Creative Groups and extemal suppliers.
The creative Brief.
Copy Platforms.
Creative Concepts.
Campaign Themes.
Writing and designing television and cinema commercials.
Writing radio commercials.
Writing and designing advertisements for newspapers and magazines.
Writing and designing advertisements for outdoor and transit.
Packaging and displays.
Evaluating concepts, copy and design.
VBJ300 Acting 1
Semester 1 & 2 • 75 nominal Hours. Prerequisite: Nil
Aims & Objectives
To develop a knowledge of acting methods and performance styles and to develop acting
skills for a range of performance settings. Naturalistic and non-naturalistic styles,
collaboration, climax, mood, timing, monologues/scene work and taking direction will
also form part of this subject.
VBJ301 Voice 1
Semester 1 and 2·50 nominal Hours· Prahran • Prerequisite: Nil
Aims & Objectives
To develop a knowledge of vocal theorists and skills in the use of voice for performance
through application of vocal process, key components of voice, development of warm up
techniques, alignment, breath and techniques for the release oftension. Location of head
and nasal and chest resonance, vocal range and articulation, voice in a range of
performance spaces, and its impact on the audience. Application of vocal techniques to
text and character.
VBJ302 Movement 1
Semester 1 and 2.50 nominal Hours· Prerequisite: Nil
Aims & Objectives
To develop a knowledge of, and skills in, movement in a range of performance contexts.
Principles of movement including space, timing, rhythm, focus, flexibility, co-ordination,
shape and locomotion. Preparing the body for movement. Kinaesthetic awareness,
space, stillness and movement. Movement conventions of dance styles, posture, body
alignment and use of body parts.
VBJ303 Improvisation 1
Semester 1 and 2.50 nominal Hours· Prerequisite: Nil
Aims & Objectives
To develop a range of improvisation techniques for use in performance settings by
improvisation techniques in traditional. contemporary theatre, studio and performance.
This unit also covers the role of imagination, spontaneity and confidence in
improvisation, the audience/actor relationship and improvisation styles used in theatre
sports, Com media Dell'Arte and clowning. Improvisation, character development and
story telling are also covered.
VBJ304
Australian Theatre
Semester 1 & 2.50 nominal Hours. Prerequisite: Nil
Aims & Objectives
To develop a knowledge ofthe history of Australian theatre and a knowledge of
theatre productions by looking atthe nature, organisation and operational
characteristics of theatre.
Social and political contexts.
Theatrical conventions and practices.
Funding policies and sources.
Employment opportunities in theatre.
Swinburne University of Technology I TAFE Handbook 2002