2002 Swinburne TAFE Handbook - Swinburne University of ...

272 I Subject Details
VBA296
72 nominal Hours· Prerequisite: Nil
Aims & Objectives
Argument and Analysis
To develop and analyse approaches to non-fiction writing for particular audiences.
Autobiographies, investigative/inquiry writing including in-depth investigation of issues,
travel writing and "New Journalism" are all covered.
VBA298 Research Skills 2
36 nominal Hours· Prerequisite: VBA294
Content
Planning and preparing a research report for publication and evaluating research, its
purposes and outcomes.
VBA305
72 nominal Hours. Prerequisite: Nil
Aims & Objectives
Behaviour in Organisations
To provide competency based training in the identification and analysis offactors which
influence the behaviour of people in organisations, and appropriate strategies for
producing positive changes in both groups and individual behaviour.
VBA306
Culture & Ideas
72 nominal Hours· Prerequisite: Nil
Content
Cultural definitions and history.
Theory and critical practice.
Architectural and literary modernism.
Structuralism and the Frankfurt school.
Sport and Culture.
Postmodernism and Poststructuralism.
The significance of popular culture.
VBA316
54 nominal Hours· Prerequisite: Nil
Aims & Objectives
Australian Politics
To provide competency based training in the analysis and evaluation olthe major
institutions within the Australian political system.
VBA319
68 nominal Hours· Prerequisite: Nil
Aims & Objectives
Writing for Public Release
Develop writing skills forthe mass media, such as Newswriting, Feature Articles,
Articles for Popular Magazines, Media Releases, Writing for an Organisation and Public
Relations writing.
VBA332 Using information Technology 2
72 nominal Hours· Prerequisite: VBA295
Content
Social issues regarding information technology, the internet and the Web.
Analysis and design of Web sites.
Spreadsheet and data bases.
Writing a Web page.
Overview of publishing.
The role of Desktop publishing and production of documents.
VBA333
54 nominal Hours· Prerequisite: Nil
Understanding Mass Media
Aims & Objectives
Explore the mass media industries and develop an understanding of their function and
products. Analyse mass media from an industry and cultural perspective.
VBA502
law of Marlc::eting
51 nominal Hours. Prerequisite: The Marketing Concept, Business Law International
Aims & Objectives
The purpose ofthis module is to provide detailed skills and knowledge in particular areas
of Marketing Law relevant for a person engaged in the operation of a legal office,
private or public sector organisation or other area requiring a specialised knowledge of
Marketing Law principles.
Content
Insurance Law.
Negotiable Instruments.
Misleading and deceptive conduct, and false or misleading representations.
The Law of Agency.
The Law relating to Copyright.
Industrial and intellectual property rights and the common law.
Trademarks and Designs.
Passing off and confidential information.
The Law of Patents and Inventions.
Raffles, Market Games and Competitions.
Gift promotions.
VBA736
5 nominal Hours· Prerequisite: Nil
Content
Computer Technology Extension
Students will learn how to extend their use of computer technology by accessing
information on a CD ROM and sending email on the internet.
VBB121
10 nominal Hours· Prerequisite: Nil
Content
Industry Context and Future
Directions
Provides students with the knowledge and skills required to discuss the general
structure, history, and future directions of the multimedia industry.
VBB122
30 nominal Hours· Prerequisite: Nil
Aims & Objectives
Visual Design for Industry
This module assists learners develop a design aesthetic through the general
understanding olthe design principles and elements, and how these are applied in the
production of a multimedia product and in the ability to apply these principles in the
critical assessment of multimedia products. Programs used include Adobe Photoshop
and Adobe Illustrator.
VBB123
40 nominal Hours· Prerequisite: Nil
Aims & Objectives
Introduction to Multimedia
Authoring
This module will provide the student with the knowledge to combine and present
multiple media sources and presentthem in a single presentation. They will acquire the
skills to present and navigate multiple sources of media information, and present a
range of information to particular audience groups using an industry standard
multimedia authoring tool. This will involve using the scripting language 'Lingo' to
achieve navigation and interactivity, and Photoshop to create interfaces. Programs used
include Adobe Photoshop, Macromedia Director.
Swinburne University of Technology I TAFE Handbook 2002