2002 Swinburne TAFE Handbook - Swinburne University of ...

304 I Subject Details
E-procurement.
Online tendering.
Logistics and inventory management.
Order and service fulfilment.
ED!.
Automating/digitising/outsourcing processes such as transport, warehousing,
materials handling, and packaging.
Supply and distribution channel design.
Disintermediation and reintermediation.
VBK257
20 nominal Hours· Prerequisite: Nil
Aims & Objectives
Writing for the Web and Interactive
Media
Provide the participant with a knowledge of issues surrounding communication when
writing forthe web and to utilise basic design aspects to write and present information
on the web.
Content
Steps in the communication process.
Communicating information on the web.
The differences between writing forthe web and traditional writing methods.
Recognising good design in effective electronic communication.
Planning the structure of a website.
Write material forthe web.
VBK258
30 nominal Hours· Prerequisite: VBH064
Aims & Objectives
eCommerce Payment Systems
The aim of this module is to give learners insight into eCommerce payment systems.
Content
The stages of eCommerce payment transactions.
The differences between eCommerce payments and traditional payments.
The range of eCommerce payment models that exist in online environments.
The costs and benefits of an eCommerce payment system.
The security and privacy issues that impact on eCommerce payment systems.
VBK259
Business to Consumer eCommerce
30 nominal Hours· Prerequisite: VBH06{ VAD950
Aims & Objectives
To provide learners with knowledge in the major issues in relation to business to
consumer (B2C) eCommerce operations.
Content
Traditional retailing versus e-tailing.
Retail website categories.
Buying, selling, and exchanging products and services online.
Online consumer behaviour and customer service.
Online and mainstream advertising forwebsites.
VBK260
eCommerce Customer Relationship
Management and Electronic Service
Delivery
40 nominal Hours· Prerequisite: NGMSI 02
Aims & Objectives
To enable learners to use information and technology to understand, categorise, manage
and market to customers, and to understand the impact of customer relationship
management on the eCommerce organisation.
Content
The cost, "ownersh i p", and" lifetime val ue" of customers.
Customer segmentation and positioning.
The Customer Relationship Management (CRM) process.
CRM organisational structure.
eCommerce business models.
Data warehousing.
Electronic service delivery and technologies.
Enabling and relationship technologies.
Customer retention and profitability.
Data mining.
Any Question - at Any Time - of Any Data - from Any Level of Business.
Data privacy.
One-to-one marketing.
CRM measurability and accountability.
VBK261
eCommerce Risk Analysis and
Strategic Planning Management
40 nominal Hours· Prerequisite: VBH064, NGMS204
Aims & Objectives
The aim ofthis module is to enable participants to develop an understanding ofthe
various eCommerce models and the risk profiles for these models. Participants will also
be introduced to the requirements of effective eCommerce strategy development and
implementation.
Content
eCommerce business models.
Business process re-engineering.
Technology.
Organisation structure.
Risk analysis.
Risk management.
Competitive advantage.
Competitive intensity.
Value chain analysis.
Implementation strategies.
VBK262
40 nominal Hours· Prerequisite: ITB404
Aims & Objectives
eCommerce Information and
Knowledge Management
The aim ofthis module is to enable the learner to identify key information technologies
for gathering, storing, accessing and disseminating information in an eCommerce
information and knowledge management system.
Content
Management of information.
Database development, integration and access.
Gathering online information.
Maximising the potential of information and knowledge.
Security, control and ethical challenges using eCommerce information
technologies.
VBK263
40 nominal Hours· Prerequisite: NAP750
Aims & Objectives
eCommerce Legal, Security,
Ethical and Policy Issues
To provide the participant with a knowledge of basic legal. security, ethical and policy
issues associated with eCommerce.
Swinburne University of Technology I TAFE Handbook 2002