2002 Swinburne TAFE Handbook - Swinburne University of ...

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TAFE Courses 1 Business and Management 149
Technology eCommerce
Desktop Publishing
Diploma level
Core units
BSACOM501A Research Skills
BSAENT501A Change Management and Planning
BSAORG501A Organise and Conduct Meetings
BSATEM501A Team Management
BSATEC501A
Specialist streams*
Select one:
Finance
Legal
Technology
Manage Document Design and Production
Gonference organisation
* Specialist streams are offered at the School's discretion and some streams
may not be available ..
Entry requirements
There are no formal entry requirements for the Certificate II/III levels, however,
fluency in written and spoken English and basic numeracy skills are essential..
Certificate IV/Diploma: Satisfactory completion of an appropriate Victorian Year
12 or its equivalent, or Certificate III in Business (Office Administration), or mature
age with demonstrated knowledge and skills of Level III competencies ..
Application procedure
Application for the Certificate II/III should be made directly to the School of
Business and eCommerce by requesting an application form or applying online at
www.tafe.swin.edu.au/buscom/appform.htm
Applicants who wish to apply for entry at the start of the year into the full-time
Diploma or Certificate IV must apply through VTAC.
Applicants who wish to study part-time, at any level of the course, or commence
mid-year should contact the School of Business and eCommerce to obtain an
application form or by applying online at www.tafe.swin.edu.au/buscom/
appform.htm
further information
Contact the School of Business & eCommerce on (03) 9210 1224
Email: tafebus@groupwise.swin.edu.au
Website: www.tafe.swin.edu.au/buscom
ADVERTISING
20051VICA Certificate IV in Business
(Advertising)
20053VICA Diploma of Business
(Advertising)
20055VICA Advanced Diploma of Business
(Advertising)
VTAC Code: 78091 (Prahran)
The Advanced Diploma incorporates the Certificate IV and Diploma of Business
(Advertising). It offers students the opportunity of combining generic business
management and operations with specific advertising skills and knowledge. It
covers advertising principles and practice, advertising communication, research,
marketing, business law, consumer behaviour and software applications.
Students move further into the management of advertising campaigns and
complete an advertising project. Study into small business management and the
working enviroment are extended and new aspects such as international
advertising and the effect of culture and diversity in advertising are covered. The
remaining two elective modules from the stream chosen during Diploma level
studies are now completed.
Campus
Prahran
Career opportunities
A wide range of occupations within the advertising industry, including advertising
manager, account service executive, brand or product manager, copywriter/
designer, marketing researcher and strategic planner.
Professional recognition
Graduates may be admitted as members of the Advertising Institute of Australia.
Course duration
Certificate IV: One year full-time or two years part-time.
Diploma: Eighteen months full-time or three years part-time.
Advanced Diploma: Two years full-time or four to five years part-time.
Structure
The Advanced Diploma of Business (Advertising) incorporates the Certificate IV
and Diploma of Business (Advertising). To gain entry to the Advanced Diploma
level. students must successfully complete the Certificate IV and Diploma
modules.
Course subjects
Certificate IV Modules
NAP719 Accounting for Non-Accountants
NAP750 Commercial Law Principles
NAP752 Contract Law
NCS005 Dealing With Conflict
NCS010 Team Building Communications
NCS015 Presenting Reports
NOS11O. V2 Occupational Health and Safety
NOS116 Keyboarding - Techniques & Operations
NOS118 Computer Operations - Data Retrieval
NOS213 Computer Operations
NOS222 Word Processing - Introduction (Word)
VAB548 Consumer Behaviour Concept
VAD950 The Marketing Concept
VBF306 Introduction to Business Statistics
VBH064 Introduction to E-Commerce
VBJ217 Introduction to Advertising
VBJ218 Focus on the Advertising
VBJ220 Creative and production elements in Advertising
VBJ221 Introduction to Advertising Media
VBJ222 Introduction to Copy and Design
VBJ370 Career Planning and Skills Assessment
VBJ405 Advertising Media Planning
VBJ406 Advertising Industry Environment
Diploma Modules
VAB550 Consumer Decision Making
VAE453 Organisations and Management
VBF303 Law of Marketing
VBF307 Introduction to Market Research
VBJ407 Advertising Campaign Studies
VBJ408 Strategic Advertising & Market planning
In addition, students are required to select an elective stream, either Marketing or
Multimedia, and complete one module from that stream.
Advanced Diploma Modules
Core
VBJ357 eMarketing
VBJ414 Advertising Campaign Management
VBJ415 Advertising Project
VBJ418 International Advertising
Plus two electives
Swinburne University of Technology 1 TAFE Handbook 2002