2002 Swinburne TAFE Handbook - Swinburne University of ...

TAFE Courses I Business and Management I 65
Structure
The course consists of four subjects, with each subject consisting of a number of
modules. A[[ four subjects must be satisfactorily completed to gain the Graduate
Certificate. Subjects can be undertaken one or two per semester.
Course subjects
8659C
8659D
8659E
8659F
8659G
8887D
8887F
8887G
8887J
8887L
8999B
Entry requirements
Advertising Agency Management
Adverting Creative Processes
Advertising Agency Communication
Planning and Placing Media
Legal Aspects of Advertising
Applied Marketing Research
Applied Services Marketing
Applied Direct Marketing
Internet Marketing Management
Applied Business to Marketing
Tutorial Support (DptionaJ)
A degree or diploma from a recognised tertiary institution (or approved equivalent)
with at least three years work experience. Applicants who do not hold an
appropriate qualification but who have five years relevant work experience and
hold a responsible position in industry or business are also e[igible to apply.
Application procedure
Please ring the Program Administrator on (03) 9214 6828 to request the
appropriate application form.
Further information
Contact the School of Business and eCommerce on:
Telephone: (03)9214 8720, 9214 6754, or 9214 6828
Email: tafebus@groupwise.swin.edu.au
Website: http://www.tafe.swin.edu.au/buscom
0046GAB
Graduate Certificate of Applied
Business
This postgraduate course has been designed to meet the needs of mature age
students who wish to broaden the skills already gained in an undergraduate
program, or who want to develop vocational knowledge and skills in a new
professional area. The course consists of four compUlsory subjects with each
subject consisting of a number of modules.
Campus
Hawthorn.
Course duration
Six months fUll-time or one year part-time.
Course subjects
Marketing
Introduction to Marketing
Implementing Marketing
Management
Communication
Management Business Communication
Computer Based Business Applications
Global Trading Issues
International Marketing
Services Marketing
International Cultural Issues
International Trade and Finance
Tools for Quantitative Analysis
Economic Analysis
Statistics for Management
Accounting for Managers
Entrv requirements
A degree or diploma from a recognised tertiary institution (or approved equivalent)
and at least three years work experience, or five years relevant experience in a
responsible position in business or industry.
Application procedure
Contact the course convenor, Fiona Fow[er, on (03)9214 5109
Facsimi[e: (03)9818 3658
Email: ffow[er@swin.edu.au
Further information
Contact the School of Business and eCommerce on:
Telephone: (03)9214 8720
Email: tafebus@groupwise.swin.edu.au
Website: www.tafe.swin.edu.au/buscom
0046BEAA Graduate Certificate in Business
(Executive Administration)
This Graduate Certificate has been developed for:
Secretaries and administrators who already possess executive
administration skills, but have no formal qualification recognising their skills
to this level.
Secretaries and administrators who wish to broaden the skills they have
already gained in an undergraduate program.
Secretaries, receptionists and/or administrators who would like to
significantly increase their skills and qualifications in order to apply for a
promotion to a position of Executive Secretary/Assistant or Personal
Assistant.
Campus
Hawthorn; Wantirna.
Professional recognition
Graduates may be eligible for membership of the Institute of Professional
Secretaries and Administrators.
Course duration
One year part-time.
Structure
The course consists of three compulsory subjects and one elective. All four
subjects must be satisfactorily completed to gain the Graduate Certificate.
Course subjects
Compulsory Subjects
Executive Administration
Fundamentals of Management Processes
Information Technology
Electives (choose one)
Communications and Electronic Culture
Employee Relations
Marketing Fundamentals and Practices
Global Trading
These electives have been selected from other Swinburne Graduate Certificate
courses to provide students with a pathway option for further study.
Entry requirements
A diploma, advanced diploma or degree from a recognised tertiary institution, or
equivalent, or be of mature age with relevant work experience and demonstrate
an ability to meet course demands.
Students may need to undertake two adult tertiary preparatory modules, Research
Skills 1 and 2, and Argument and Analysis, in order to acquire the necessary skills
to meet course demands.
Swinburne University of Technology I TAFE Handbook 2002