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JUDAICA - Wisdom In Torah

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ernstein, sid<br />

Add. Bibliography: Y. Bauer, Flight and Rescue: Brichah,<br />

the Organized Escape of Jewish Survivors of Eastern Europe (1970);<br />

T.P. Liebschutz, “Rabbi Philip S. Bernstein and the Jewish Displaced<br />

Persons,” Rabbinic Thesis, HUC-JIR (1965).<br />

[Malcolm H. Stern / Michael Berenbaum (2nd ed.)]<br />

BERNSTEIN, SID (1918– ), U.S. music promoter, agent, and<br />

manager; most famous for bringing the Beatles to the United<br />

States in 1964. Bernstein was born in New York City, the only<br />

child and adopted son of Israel and Ida Bernstein, Russian immigrants<br />

who came from Lukshivka, a village near Kiev. His<br />

parents called Bernstein by his Hebrew name, Simcha. His career<br />

already showed promise in high school, when he landed<br />

a fellow student a spot on the Major Bowes Amateur Hour, a<br />

popular radio program in the 1930s and 1940s.<br />

After serving as a soldier in France in World War II,<br />

Bernstein’s show business career started in the Catskill summers<br />

of the early 1950s, working as activities director at the<br />

Brown’s Hotel. Bernstein produced musical shows in New<br />

York at the Paramount, the Palace, the Brooklyn Paramount,<br />

and the Apollo, and the comeback tour for Judy Garland, but<br />

went broke promoting the Newport Jazz Festival in 1961. Bernstein<br />

suggested to Tony Bennett that he perform at Carnegie<br />

Hall, a performance that was instrumental in boosting Bennett’s<br />

singing career. <strong>In</strong> early 1963, reading about a group called<br />

the Beatles and the hysteria they were causing in England, he<br />

called their manager, Brian *Epstein, to arrange for them to<br />

perform in America, and on February 12, 1964, the esteemed<br />

Carnegie Hall hosted its first-ever rock concert. On August 15,<br />

1965, Bernstein promoted the Beatles concert at sold-out Shea<br />

Stadium in New York, the largest crowd (55,000) for which<br />

the Beatles ever played and the first rock concert ever held in<br />

a sports stadium. It changed the face of the music business,<br />

and Bernstein himself.<br />

Bernstein’s instinctive vision was evident throughout<br />

the era of rock and roll’s “British <strong>In</strong>vasion,” when he brought<br />

over to the United States other English bands like the Rolling<br />

Stones, Dave Clark Five, the Kinks, the Animals, Manfred<br />

Mann, Herman’s Hermits, and the Moody Blues. Bernstein<br />

also helped promote the careers of James Brown, Ray<br />

Charles, John Denver, Joan Baez, Miles Davis, Tito Puente,<br />

Muddy Waters, Ella Fitzgerald, Frankie Valli, and Frank Sinatra,<br />

and was the personal manager of the Rock Hall of Fame<br />

group The Young Rascals. But it was for his promotional work<br />

with the Beatles that Bernstein will always be remembered.<br />

“You know, Sid, at Shea Stadium I saw the top of the mountain,”<br />

John Lennon once told him. “You know John, so did I,”<br />

answered Bernstein.<br />

[Elli Wohlgelernter (2nd ed.)]<br />

BERNSTEIN, SIDNEY LEWIS, BARON (1899–1993), British<br />

television pioneer and publisher. Born in Ilford, Essex, Bernstein<br />

inherited his interest in show business from his father,<br />

Alexander Bernstein (d. 1921), who owned a group of cinemas.<br />

Sidney Bernstein was a founder of the Film Society in 1924,<br />

and started his Granada chain of cinemas at Dover in 1930.<br />

During World War II he was film adviser to the British Ministry<br />

of <strong>In</strong>formation (1940–45) and chief of the film section,<br />

SHAEF (Supreme Headquarters, Allied Expeditionary Force;<br />

1943–45). Bernstein introduced additional entertainments<br />

into his cinemas, including art exhibitions, and established<br />

links with Hollywood. However, his most important interest<br />

eventually became the Granada group of television companies<br />

operating mainly from Manchester. Bernstein had seen<br />

the possibilities of television in 1948 but could not obtain a<br />

license until the British Television Act of 1954. The Granada<br />

companies made many endowments to universities. He and<br />

his brother, Cecil Bernstein (a fellow director), gave £300,000<br />

in 1965 for the establishment of a Northern Arts and Sciences<br />

Foundation. After 1961 he acquired a substantial interest in the<br />

publishing companies of Rupert Hart-Davis, McGibbon and<br />

Kee, and several others. A Labour supporter, he was awarded<br />

a life peerage in 1969.<br />

Add. Bibliography: C. Moorehead, Sidney Bernstein: A Biography<br />

(1984); J. Tinker, Television Barons (1980); ODNB online.<br />

[John M. Shaftesley]<br />

BERNSTEIN, SIMON (1884–1962), journalist and Hebrew<br />

scholar. Bernstein was born in Latvia. From 1908 to 1911 he<br />

was Hebrew secretary of the Society for Spreading Enlightenment<br />

Among the Jews of Russia. <strong>In</strong> 1912 he joined the staff of<br />

the World Zionist Organization, being attached to the head<br />

office in Berlin until 1915, to the Copenhagen Bureau 1915–20,<br />

and to the London office 1921–22. <strong>In</strong> 1922 he settled in the<br />

United States, becoming editor of Dos Yiddishe Folk, organ of<br />

the Zionist Organization of America. He held this post until<br />

1953. Bernstein was a prolific writer. Apart from his newspaper<br />

articles and Zionist pamphlets, he devoted himself to scholarly<br />

research, especially in the field of Hebrew poetry. He brought<br />

to light unpublished piyyutim of Spanish, Italian, and Byzantine<br />

poets; altogether he published over 3,000 such poems.<br />

Bernstein’s major books are Be-Ḥazon ha-Dorot (1928), a volume<br />

of Hebrew essays; editions of Divan Rav Immanuel ben<br />

David Frances (1932); Divan Yehudah Aryeh mi-Modena (1932);<br />

Shirei Yehudah ha-Levi (1944), selected liturgical and secular<br />

poems; Divan Shelomo Da Piera (1942); Al Naharot Sefarad<br />

(1956), lamentations in the Sephardi rite on the destruction of<br />

Jerusalem and other calamities; and Shirei ha-Kodesh (1957),<br />

the collected liturgical poetry of Moses ibn Ezra.<br />

Bibliography: J. Modlinger, Simon Bernstein (1949); M.<br />

Glenn, in: Or ha-Mizraḥ, 11 (April 1963), 40–42; A. Ben Ezra, ibid.,<br />

43–44; M. Schmelzer, in: Hadoar, 42 (1963), 195.<br />

BERNSTEIN, THEODORE M. (1904–1979), U.S. editor<br />

and author. Born in New York, Bernstein joined the New<br />

York Times in 1925, became foreign-news editor, and in 1952<br />

assistant managing editor. He was a founding editor of the<br />

newspaper’s international edition in Paris. He taught at the<br />

Columbia School of Journalism, and wrote on English usage<br />

in such books as Watch Your Language (1958), Headlines and<br />

484 ENCYCLOPAEDIA <strong>JUDAICA</strong>, Second Edition, Volume 3

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