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Community of Interest<br />

A group of individuals who communic<strong>at</strong>e with each other within a common area of knowledge.<br />

Supports: knowledge sharing, learning, knowledge retention, cross-training<br />

LEVEL OF EFFORT<br />

SIZE OF UTILITY<br />

SCOPE OF WORK<br />

MED<br />

LARGE<br />

WIDE<br />

A community of people who are interested in a specific area of knowledge and need to share<br />

in<strong>for</strong>m<strong>at</strong>ion. Comprised of a network of individuals who have a common interest in an area of<br />

knowledge, a CoI communic<strong>at</strong>es virtually to share and learn from each other’s experiences,<br />

insights, best practices and lessons learned. A CoI is primarily a community of learners who<br />

exchange ideas, develop rel<strong>at</strong>ionships and work towards furthering their knowledge and<br />

perhaps the applic<strong>at</strong>ion of the area of interest.<br />

While communities are supported by technology, their social dynamic plays a much larger<br />

role than technology. They are implemented by making connections, dialoguing and building<br />

rel<strong>at</strong>ionships based on trust and mutual interests. The focus is on value added, mutual<br />

exchange, sharing, and continuous learning.<br />

A CoI can be used in support of a CoP (community of practice). When this is the case,<br />

individuals outside the work area of the knowledge domain have the opportunity to particip<strong>at</strong>e in<br />

and learn about th<strong>at</strong> domain, thus building future capacity and capabilities <strong>for</strong> a Utility. CoIs can<br />

be particularly effective vehicles <strong>for</strong> engaging stakeholders.<br />

Since communities of Interest are primarily virtual, they can involve geographically-dispersed<br />

individuals across various functional areas. The APQC benchmarking study on Virtual<br />

Collabor<strong>at</strong>ions provides detailed in<strong>for</strong>m<strong>at</strong>ion on preparing <strong>for</strong>, supporting and measuring a<br />

virtual collabor<strong>at</strong>ion str<strong>at</strong>egy.<br />

Expected Outcomes:<br />

Individuals enhance their learning through in<strong>for</strong>m<strong>at</strong>ion dialogues and convers<strong>at</strong>ions.<br />

The organiz<strong>at</strong>ion benefits from cross-learning and<br />

See: Case Example #4 (Chrysler Corpor<strong>at</strong>ion)<br />

Case Example #6 (SHELL HP)<br />

Singapore Case Study<br />

Tools: Best Practices<br />

Community of Practice<br />

Lessons Learned<br />

Ideas: Stakeholder Engagement<br />

Additional Resource:<br />

APQC benchmarking study on Virtual Collabor<strong>at</strong>ion<br />

____________________<br />

Reference:<br />

Wenger, E. (1998). Communities of Practice: Learning, Meaning and Identity. New York, NY: Cambridge<br />

University Press.<br />

C-36<br />

©2011 W<strong>at</strong>er Research Found<strong>at</strong>ion. ALL RIGHTS RESERVED.

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