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Organizational Development for Knowledge Management at Water ...

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BUILDING TRUST<br />

Develop a leadership-supported “My Story” program (the sharing of stories by<br />

organiz<strong>at</strong>ion members on who they are and wh<strong>at</strong> they offer the team), and an<br />

“Encouragement List” (three positive things about each member of the Utility th<strong>at</strong> affirm th<strong>at</strong><br />

individual’s worth as a knowledge source and contribution to the Utility). These are used to<br />

introduce individuals during meetings, provide examples where appropri<strong>at</strong>e, and design<br />

<strong>Knowledge</strong> Sharing events such as lunchtime exchanges. See Case Example #3.<br />

Develop and facilit<strong>at</strong>e a “Care to Share” Blog on anything Utility members care to share<br />

with each other about hobbies, interests, trips, photos, etc.<br />

Support social networking. Social capital is developed through trust, dialogue,<br />

collabor<strong>at</strong>ion and reciprocity. The way in which social networks are cre<strong>at</strong>ed reveals the<br />

ways in which social capital is realized, such as friendship (one to few) or virtual<br />

communities (one to many). See Community of Practice, Shared Space and Wiki. Trust is<br />

built over time from personal experience (I know you), shared experience (we both worked<br />

on the same project), transfer of trust (I know someone who knows you) and shared values<br />

(we oper<strong>at</strong>e by the same rules). These social networks can be a primary way of doing<br />

business. See the MQI paper on Rel<strong>at</strong>ionship Network <strong>Management</strong> and the APQC<br />

benchmarking study on Virtual Collabor<strong>at</strong>ion.<br />

Consistency of behavior is important in building trust, as is making sure th<strong>at</strong> there is<br />

follow-through between wh<strong>at</strong> one says they will do and wh<strong>at</strong> they do. As noted above, trust<br />

is built, over time, between two individuals who are always honest with each other, are<br />

supportive of others and follow-through on their promises. Trust takes considerable time to<br />

cre<strong>at</strong>e and can e broken in a single incident, misunderstanding or by a simple mistake. For<br />

person “A” to share their knowledge with person “B”, person A must believe th<strong>at</strong> B will not<br />

misuse th<strong>at</strong> knowledge, will not use th<strong>at</strong> knowledge against “A” and, if A needs some<br />

knowledge th<strong>at</strong> B has, th<strong>at</strong> person B will reciproc<strong>at</strong>e the knowledge sharing. See Case<br />

Example #3.<br />

See:<br />

Project Study #8 (Loudon County Sanit<strong>at</strong>ion Authority, VA)<br />

Tools: <strong>Knowledge</strong> Sharing<br />

Rel<strong>at</strong>ionship Building<br />

H-4<br />

©2011 W<strong>at</strong>er Research Found<strong>at</strong>ion. ALL RIGHTS RESERVED.

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