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outcomes. For example, if the desired initi<strong>at</strong>ive is knowledge retention, then macro elements of<br />

the project might involve: (1) a fast-track KM approach <strong>for</strong> those who are leaving in 30 days, (2)<br />

a series of tools and activities <strong>for</strong> those who are retiring in six months; and (3) a str<strong>at</strong>egic<br />

approach to ensure th<strong>at</strong> knowledge is continuously flowing up and down, and across the<br />

organiz<strong>at</strong>ion, and th<strong>at</strong> there are mand<strong>at</strong>ed pre-retirement actions.<br />

These major elements are broken down into smaller pieces which lend themselves to<br />

scheduling and costing and specific activities. This is the process of decomposition. The plan<br />

identifies all the things th<strong>at</strong> must be accomplished during the life of the project. For example, in<br />

the above example, (1) would undoubtedly include an exit interview, (2) might include a<br />

knowledge audit and development of a KM desk guide <strong>for</strong> every position, while (3) would<br />

include development of communities of practice, use of shared space and the nurturing of<br />

storytelling. Both large and small changes can help make a difference. During the W<strong>at</strong>erRF<br />

4003 survey process, represent<strong>at</strong>ives of more than 200 drinking w<strong>at</strong>er utilities listed the<br />

opportunities and initi<strong>at</strong>ives th<strong>at</strong> they felt would make their organiz<strong>at</strong>ions more successful.<br />

These are detailed in 4003 Research Report #2.<br />

The way a KM plan is implemented is as important as wh<strong>at</strong> is being implemented. One of<br />

the reasons is th<strong>at</strong> it is focused on knowledge, and knowledge is very personal—it resides<br />

within people. Thus, while in<strong>for</strong>m<strong>at</strong>ion technology and in<strong>for</strong>m<strong>at</strong>ion management are necessary,<br />

they are not sufficient <strong>for</strong> success. The KM Plan is focused on people: helping people cre<strong>at</strong>e,<br />

share, leverage and apply their in<strong>for</strong>m<strong>at</strong>ion and knowledge in support of Utility objectives.<br />

Selecting the Team<br />

The effectiveness of any KM str<strong>at</strong>egy or initi<strong>at</strong>ive is highly dependent on the energy,<br />

dedic<strong>at</strong>ion, collabor<strong>at</strong>ion and coherence of the ef<strong>for</strong>ts of all major stakeholders th<strong>at</strong> play a role in<br />

its implement<strong>at</strong>ion. Thus it is important <strong>for</strong> the implement<strong>at</strong>ion team to not only have the right<br />

mix of people in terms of expertise, capability and organiz<strong>at</strong>ional connectivity, but to equally<br />

consider <strong>at</strong>titudes, networking skills and commitment to success. At the core of all successful<br />

change str<strong>at</strong>egies are integr<strong>at</strong>ors, those trusted individuals who connect people, in<strong>for</strong>m<strong>at</strong>ion and<br />

knowledge.<br />

Team members should be from different parts of the Utility, have backgrounds representing<br />

the areas of the Utility th<strong>at</strong> the initi<strong>at</strong>ive will impact, and understand and feel good about the<br />

purpose and implement<strong>at</strong>ion of the task. The team should be heavily involved with developing<br />

the str<strong>at</strong>egy and implementing the plan. This allows them to have ownership of the initi<strong>at</strong>ive and<br />

to develop a common perspective and understanding of their objectives, issues and<br />

contributions to the Utility’s per<strong>for</strong>mance. If the KM program is rel<strong>at</strong>ively large, their task could<br />

be written in a one-page agreement, signed by senior leadership and by every team member.<br />

This agreement would st<strong>at</strong>e the objectives, resources and authorities of the team. Team<br />

training and team building time may also be provided, particularly <strong>for</strong> major ef<strong>for</strong>ts. See the MQI<br />

team monogram <strong>for</strong> more in<strong>for</strong>m<strong>at</strong>ion. Senior leadership needs to support the team as it runs<br />

into issues or difficulties in implement<strong>at</strong>ion. This is essential <strong>for</strong> success, as there will likely be<br />

individuals <strong>at</strong> all levels who do not understand, or agree with, the initi<strong>at</strong>ive.<br />

Since the U.S. Department of the Navy (DON) oper<strong>at</strong>es as a large enterprise, it was<br />

necessary <strong>for</strong> them to cre<strong>at</strong>e an overarching Community of Practice (CoP) as a guidance body<br />

in the implement<strong>at</strong>ion of KM. While this CoP was indeed focused on the discovery and sharing<br />

©2011 W<strong>at</strong>er Research Found<strong>at</strong>ion. ALL RIGHTS RESERVED.

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