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Organizational Development for Knowledge Management at Water ...

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Force Field Analysis 7<br />

A mechanism <strong>for</strong> assessing and dealing with the various <strong>for</strong>ces th<strong>at</strong> aid or hinder the<br />

implement<strong>at</strong>ion of a program or project.<br />

Supports: problem solving, decision support, collabor<strong>at</strong>ion and knowledge sharing<br />

LEVEL OF EFFORT<br />

SIZE OF UTILITY<br />

SCOPE OF WORK<br />

LOW<br />

SCALABLE<br />

NARROW<br />

A Force Field Analysis can be used to identify <strong>for</strong>ces in place th<strong>at</strong> support or work against<br />

the solution of an issue or problem. It illustr<strong>at</strong>es the driving <strong>for</strong>ces th<strong>at</strong> can be rein<strong>for</strong>ced or the<br />

restraining <strong>for</strong>ces th<strong>at</strong> should be elimin<strong>at</strong>ed or reduced. Force Field Analysis can also be used<br />

to analyze the positives and neg<strong>at</strong>ives of the implement<strong>at</strong>ion process. The Force Field Analysis<br />

prepares members of a team or community to analyze and tackle elements of a project th<strong>at</strong><br />

prohibit them from achieving their goals. It also identifies positive <strong>for</strong>ces th<strong>at</strong> can be<br />

strengthened to propel the project <strong>for</strong>ward.<br />

The process starts with a ―T ―diagram. Write the current problem and the ideal situ<strong>at</strong>ion or<br />

solution to the problem <strong>at</strong> the top of the diagram. Evalu<strong>at</strong>e the <strong>for</strong>ces driving the ideal st<strong>at</strong>e and<br />

list those on the left-hand side of the diagram. List the restraining <strong>for</strong>ces, or <strong>for</strong>ces th<strong>at</strong> are<br />

holding the team or Utility from <strong>at</strong>taining the ideal situ<strong>at</strong>ion on the right-hand side. When all the<br />

<strong>for</strong>ces have been identified and listed, evalu<strong>at</strong>e the list. Ask which restraining <strong>for</strong>ces might be<br />

reduced or which driving <strong>for</strong>ces may be enhanced to bring one closer to the ideal situ<strong>at</strong>ion.<br />

Here is an example of using a <strong>for</strong>ce field analysis to consider an individual’s fear of public<br />

speaking:<br />

Current Problem:<br />

Ideal St<strong>at</strong>e:<br />

Fear of public speaking<br />

To speak confidently, clearly, and concisely in any situ<strong>at</strong>ion.<br />

+ Driving Forces Restraining Forces –<br />

Increase self-esteem<br />

Helps career<br />

Communic<strong>at</strong>es<br />

ideas Contributes to a plan/solution<br />

Encourages others to speak<br />

Helps others to change<br />

Past embarrassments<br />

Afraid to make mistakes<br />

Lack of knowledge on the topic<br />

Afraid people will be indifferent<br />

Afraid people will laugh<br />

May <strong>for</strong>get wh<strong>at</strong> to say<br />

Here’s a quick overview of how to construct a Force Field Analysis diagram:<br />

7 Adapted from the Department of the Navy <strong>Knowledge</strong> Centric Organiz<strong>at</strong>ion Toolkit<br />

C-52<br />

©2011 W<strong>at</strong>er Research Found<strong>at</strong>ion. ALL RIGHTS RESERVED.

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