Organizational Development for Knowledge Management at Water ...

MEDIA PRODUCTIONS
Documentary. A fact-based film. An example would be a film on the water purification
process developed to expand the awareness of school-age children.
DVD. A format for delivering audio and high definition video recordings. Can provide faceto-face
presence across large stakeholder populations, and offers the opportunity to provide
detailed information in a conversational approach with visual impact, sharing a story in
creative form.
Graphics. Use of models that can visually convey the knowledge introduced in a specific
paper or virtual medium.
Movie. An individual film that presents moving images usually accompanied by speech and
sound. Can entertain, educate, inform, enlighten and inspire. Visual elements require little,
if any, explanation to make them highly accessible and easily understood by many different
viewers. Movies are also cultural artifacts, in that they are recreated by a specific culture,
reflect that culture, and in turn affect that culture. Thus they have high impact when done
well.
Radio Program. The transmission of information through electromagnetic waves such that
it can be picked up by receivers. Widely available to the general public. Excellent vehicle
for public service announcements.
Story Pitches. Short human-interest media pitches that focus on unique and high-interest
postings about the utility and the story behind some major event or change. Help build
visibility. Can also be focused on specific individuals or groups. See Storytelling and
Storyboard.
Television Shows. A designed, time-driven event for television broadcast specifically
focused on communicating a specific message. Video broadcasts and streaming through
the Internet are rapidly replacing television as the medium of choice because fo time access
and cost benefits. Supports specific programming.
Theatre. Portrayal of stories in front of an audience using multiple elements of the
performing arts, e.g., speech, music, dance, gesture. Theatre is a collaborative art form
since it involves the participation and skills of many different contributors, not just the
performers. Can be effectively used in concert with directed messages. For example, a
utility co-sponsoring with a civic organization a theatre production that is a reenactment of a
past or potential event dealing with community behaviors around water.
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