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LEADERSHIP COMMITMENT VISIBILITY i<br />

Develop a short video, beginning with a two-minute opening by the senior leader of the<br />

organiz<strong>at</strong>ion, and fe<strong>at</strong>uring project leaders talking about their early successes. Have the<br />

senior leader hand-write notes to accompany copies of the video to managers throughout<br />

the organiz<strong>at</strong>ion, asking them to ensure th<strong>at</strong> every employee has the opportunity to see and<br />

discuss the video with their supervisors.<br />

Develop pass-it-down training, beginning <strong>at</strong> the very top of the organiz<strong>at</strong>ion. The concept<br />

of pass-it-down training is th<strong>at</strong> leaders <strong>at</strong> all levels have the opportunity to impress on<br />

workers and teams the importance and significance of <strong>Knowledge</strong> <strong>Management</strong> and the<br />

specific initi<strong>at</strong>ive or str<strong>at</strong>egy th<strong>at</strong> is being implemented. This process has the added benefit<br />

of ensuring th<strong>at</strong> organiz<strong>at</strong>ional leadership fully understands the new initi<strong>at</strong>ive or str<strong>at</strong>egy and<br />

how it will oper<strong>at</strong>e. Teaching and facilit<strong>at</strong>ion are <strong>for</strong>ms of learning and leading.<br />

Hold a Town Hall, fe<strong>at</strong>uring senior leadership, virtually supported (television, video) to<br />

facilit<strong>at</strong>e geographically dispersed organiz<strong>at</strong>ions and stakeholders, with live connectivity via<br />

telephone and computers. Much like a telethon, this event will offer the opportunity <strong>for</strong><br />

workers <strong>at</strong> all levels to interact with senior leadership, voicing their concerns and ideas and<br />

receiving an immedi<strong>at</strong>e response, even if th<strong>at</strong> response is: “We need to think more about<br />

th<strong>at</strong>.” This process, called Event Intermedi<strong>at</strong>ion, ensures a point in time where all senior<br />

leaders, managers and employees understand the importance of the KM initi<strong>at</strong>ive or<br />

str<strong>at</strong>egy and have an awareness of their areas of responsibility to help ensure success.<br />

Capture quotes from leaders, managers and champions and embed these in present<strong>at</strong>ions,<br />

both internal and external, <strong>at</strong> every level of the organiz<strong>at</strong>ion.<br />

Hold a <strong>Knowledge</strong> Fair where every functional and organiz<strong>at</strong>ional area is fe<strong>at</strong>ured showing<br />

how they are contributing to achieving the KM vision. Have senior leadership open the fair,<br />

and include enjoyable, memorable events centered around the way the organiz<strong>at</strong>ion needs<br />

to work, with members of the organiz<strong>at</strong>ion particip<strong>at</strong>ing in the present<strong>at</strong>ion. (Remember,<br />

emotion aids memory.) Cre<strong>at</strong>e a groundswell of sharing and understanding by opening the<br />

fair to employees and the larger stakeholder group. See Event Intermedi<strong>at</strong>ion.<br />

Develop a virtual CD or portal-based reference tool about the knowledge fair, town hall, or<br />

other large group event capturing people talking about their projects and contributions and<br />

leaders talking about their organiz<strong>at</strong>ional, all focused on their contribution to achieving a<br />

knowledge centric organiz<strong>at</strong>ion. Make this easily available to employees and stakeholders.<br />

Tool: Communic<strong>at</strong>ions Plan<br />

<strong>Knowledge</strong> <strong>Management</strong> Plan<br />

1 Adapted from Bennet, A. & Bennet, D. (2004). <strong>Organiz<strong>at</strong>ional</strong> Survival in the New World: The Intelligent Complex Adaptive System. Boston, MA:<br />

Elsevier.<br />

H-15<br />

©2011 W<strong>at</strong>er Research Found<strong>at</strong>ion. ALL RIGHTS RESERVED.

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