Entreprenörskapets Vidunderliga Resa - Remneland, Björn

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»And the questions – from inside and outside – such as: “is it valid?” “is it
reliable?” “is it Science?” should be replaced by such questions as: is it interesting?
Is it relevant? Is it beautiful? In other words, I suggest that social
scientists enter into a double contract with their readers, fictional and referential:
suspend disbelief, as I intend to please you, but also activate disbelief,
as I intend to instruct you. I have no doubts that the readers will manage
both: after all, they are doing it all the time.« (Czarniawska, 2004a:136)