Entreprenörskapets Vidunderliga Resa - Remneland, Björn

and expectations. Since innovations are not yet developed during the early
stages, they must both be created (a material level) and explained (an ideological
level) in parallel processes. Rhetoric is mixed with crafting, and future
dreams are blended into present chaos as the drama of entrepreneurship
unfolds. It requires a lot of involvement work toward human and non-human
elements; mobilizing a critical mass of supporters and building and maintaining
their love and passion. This also shows the collective side of entrepreneurship;
in reaching one’s own success, one needs to go through that of
others’.
Innovations are everywhere, often taken for granted. But the stories really
start long before they reach the end consumers. While the end product is
many times visible for the eye, the entrepreneurial process from idea to realization
is fragmented and needs to be emploted into a story. However, this
winding road of entrepreneurship is well worth documenting, for despite its
dramatic features, the magical art of becoming is wondrous.
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