Leading with Emotional Intelligence: Hands-On ... - always yours

COMMUNICATION AND EMPATHY TOOLS AND STRATEGIES 255
lopes; putting on labels; meeting deadlines; communicating clearly
and timely with clients; and dealing effectively with vendors, mishaps,
and changes.
Davies wants his staff to be proactive, accountable, and responsible
for serving the clients in a superb manner. Not only is Davies’s
name on everything that leaves the office, but so is his touch.
11. FINDING THE “NEEDLE IN THE HAYSTACK”
Davies believes it is crucial to: “Find a way for us and our clients
to be successful by uncovering and creating a perception and a message
that work. We then uncover the best and most visible means to
deliver those so-called needles to our clients.”
The needles are the output, gems, and strategies that accumulate
from doing all of the strategies, 1-10 on the previous pages. The
campaigns are built around these elements. They include:
• The question that has not been asked
• The hidden reason for or against a cause
• Identifying the main leverage point(s) to influence people
• The unique abilities of the client
• The passion that needs stoking and stroking
Davies’s team comes up with numerous approaches for a client
and then refi nes them over and over again. Aside from John Davies,
his staff is made up of experts in communication, public relations,
media, political campaigns, and crisis communication. In crafting
the message, the team looks for stories, metaphors, graphics, and
images that make a passionate appeal, one that touches people’s
hearts and will leave a lasting impression.
Davies’s toolbox contains all of the most compelling practices
including influence and persuasion theories, change strategies,
psychology, sociology, media, leadership, non-verbal communication,
crisis communication, and relationship building.