Field Guide of Discovery-based Exercises for - Aseanipm ...

Section 7 • Participatory Plant Breeding, Seed Production, Harvest, and Post-Harvest Management
learning objectives
• To discuss participants’ marketing practices, channels, strategies, problems, issues, and
concerns affecting them and how these are addressed; and
• To develop an improved marketing strategies for organic vegetable farmers to increase their income.
methodology
• Field visit, role-playing, and brainstorming
materials
• Notebook, ball pen;
• Manila paper and marking pen per group; and
• Some organic vegetable traders and post-harvest handlers, where there is an ongoing
procurement operation.
steps
Field visit:
1. Prior to field visit, facilitators conduct initial interviews with organic vegetable farmers, traders,
or government personnel involved in organic vegetable procurement.
2. Present initial results of observations or data gathered to participants. Brainstorm in a big
group to agree on what data to collect and observe or what questions to ask during interviews
with the farmers. Some examples of questions to be asked are:
5 Is the farmer selling his own organic vegetable produce individually or through a
cooperative? Why? What are the requirements, terms, and conditions?
5 Who sets the selling price? How much do they sell their organic vegetable produce? Are
they satisfied with the price of their produce?
5 What processes were done before they sell their organic vegetable produce? How many channels
do their vegetable produce pass through before reaching traders or post-harvest handlers?
3. Participants conduct field visit in small groups to some vegetable traders or trading posts,
where there is ongoing organic vegetable procurement operation and implement procedure
agreed upon by the big group. Participants may consider the following factors in marketing
organically-grown vegetables:
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