Field Guide of Discovery-based Exercises for - Aseanipm ...

Section 8 • Organic Vegetable Product Certification Process and Marketing Strategies
Mini-workshop:
5. Divide big group into five small groups and give them their respective assignments or tasks.
Provide sheets of paper and pens to draw and write results of discussion. Ask farmers to further
elaborate and develop marketing problem tree in organic vegetable production as shown below.
Facilitators should not read out questions, but introduce the following in a natural way:
5 Main problems and reasons for problems in marketing organic vegetable products;
5 Secondary problems and reasons or problems in marketing organic vegetable products; and
5 Tertiary problems and reasons or problems in marketing organic vegetable products.
Primary
Reason 1
Secondary
Reason 1
Tertiary
Reason 1
Participatory Discussion:
PRIMARY
PROBLEM 1
SECONDARY
PROBLEM 1
Tertiary Problem
1
Example of a market problem tree
MARkETING
VEGETABLE X
6. Ask each small group to present and discuss results; and
423
Primary Problem
2
Secondary
Problem 2
Tertiary Problem
2
Primary
Reason 2
Secondary
Reason 2
Tertiary
Reason 2
7. Facilitators guide a participatory discussion to synthesize and summarize results of this exercise.