Field Guide of Discovery-based Exercises for - Aseanipm ...

Section 8 • Organic Vegetable Product Certification Process and Marketing Strategies
learning objectives
• To discuss participants’ problems, issues, and concerns in organic certification system followed
by organized producer and consumer groups, for their organic vegetable products and how will
they be addressed; and
• To develop strategies for improving organic certification system between organized producer
and consumer groups of organic vegetable products to increase their incomes.
methodology
• Field visit, mini-workshop, and brainstorming
materials
• Notebook, ball pen;
• Manila paper and marking pen per group; and
• Some organized producer and consumer groups of organically-grown vegetables, where
there is apparent organic certification procedure followed for their ongoing organic vegetable
production system.
steps
Field visit:
1. Prior to field visit, facilitators conduct initial interviews of some organized producer and
consumer groups of organically-grown vegetables where organic certification procedure is
apparently followed for their ongoing organic vegetable production system.
2. Present initial results of observations or data gathered to participants. Brainstorm in a big
group to agree on what data to collect and observe or questions to ask for interviews of farmers.
Some examples are:
5 Organic certification procedure followed (e.g., organized producer and consumer groups)
in their production system for different types of organic vegetable products (e.g., mature,
immature fruits, flowers, leaves, etc.) and to what different types of consumers?
5 Certification standards possessed by organized producer and consumer groups that will
assure consumers of quality organic vegetable products?
5 Processes and methods used by organized producer and consumer groups for their organic
vegetable production system certified as organic?
407