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Field Guide of Discovery-based Exercises for - Aseanipm ...

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Section 8 • Organic Vegetable Product Certification Process and Marketing Strategies<br />

Mini-workshop:<br />

4. Divide big group into five small groups and give them their respective assignments or tasks.<br />

Provide sheets <strong>of</strong> paper and pens to draw and write results <strong>of</strong> discussion. Facilitators should not<br />

read out questions, but introduce them in a natural way during brainstorming in small groups:<br />

5 Each small group draws a marketing chain (see figure below as an example) <strong>of</strong> organic<br />

vegetable products;<br />

5 Each small group specifies different types <strong>of</strong> products (e.g., mature, immature fruits,<br />

flowers, leaves, etc.) and different types <strong>of</strong> consumers <strong>of</strong> organic vegetable products;<br />

5 Each small group lists all types <strong>of</strong> intermediaries (e.g., households, neighbors, village<br />

collectors, traders, wholesalers, etc.) exist between farmers and consumers <strong>of</strong> organic<br />

vegetable products; and<br />

5 Each small group writes down proportion <strong>of</strong> produce going into each sub-chain.<br />

District<br />

Market<br />

Traders<br />

Example <strong>of</strong> a market chain <strong>for</strong> organic vegetables in Cambodia<br />

10%<br />

Village<br />

Collector<br />

Phnom Penh<br />

Market<br />

Other<br />

Provinces<br />

FARMER<br />

80%<br />

413<br />

Local<br />

Costumers<br />

5% Local Market 5%<br />

Consumers Consumers Consumers Consumers

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