Field Guide of Discovery-based Exercises for - Aseanipm ...

Section 8 • Organic Vegetable Product Certification Process and Marketing Strategies
methodology
• Field visit, mini-workshop, and brainstorming
materials
• Notebook, ball pen;
• Manila paper and marking pen per group; and
• Some organic vegetable intermediaries (e.g., households, neighbors, village collectors, traders,
wholesalers, etc.), where market competition schemes are suitably instituted in their ongoing
selling operations.
steps
Field visit:
1. Prior to field visit, facilitators conduct initial interviews with some market intermediaries
(e.g., households, neighbors, village collectors, traders, wholesalers, etc.) to understand market
competitions for organic vegetable products.
2. Present initial results of observations or data gathered to participants. Brainstorm in a big
group to agree on what data to collect and observe or questions to ask during interview with
the farmers on:
5 Market strategies for selling organic vegetable products;
5 Major competitors for selling organic vegetable products at different seasons; and
5 Market competition strategies to out-do major competitors for selling organic vegetable
products.
3. Participants in small groups conduct field visit to some market intermediaries (e.g., households,
neighbors, village collectors, traders, wholesalers, etc.) to understand market competition
schemes for organic vegetable products.
4. Go back to the session hall, consolidate outputs of field visit in small groups, and report it to
the big group.
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