11.06.2013 Views

Field Guide of Discovery-based Exercises for - Aseanipm ...

Field Guide of Discovery-based Exercises for - Aseanipm ...

Field Guide of Discovery-based Exercises for - Aseanipm ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Section 8 • Organic Vegetable Product Certification Process and Marketing Strategies<br />

should not read out questions, but introduce them in a natural way during brainstorming in<br />

small groups:<br />

5 Types <strong>of</strong> market in<strong>for</strong>mation required to determine or change market strategies;<br />

5 Time <strong>of</strong> availability <strong>of</strong> market in<strong>for</strong>mation required to determine or change market<br />

strategies.<br />

Participatory Discussion:<br />

6. Ask each small group to present and discuss results; and<br />

7. Facilitators guide a participatory discussion to synthesize and summarize results <strong>of</strong> this exercise.<br />

some suggested questions <strong>for</strong> processing discussion<br />

❏ What types <strong>of</strong> market in<strong>for</strong>mation would you like to have to determine or change your market<br />

strategies?<br />

❏ When would you like to have this market in<strong>for</strong>mation available?<br />

❏ Where would you secure different types <strong>of</strong> market in<strong>for</strong>mation you will need to determine or<br />

change your market strategies?<br />

❏ How would you secure these different types <strong>of</strong> market in<strong>for</strong>mation you will need?<br />

❏ What would be the cost <strong>of</strong> securing these different types <strong>of</strong> market in<strong>for</strong>mation you will need?<br />

❏ Can you develop your own market in<strong>for</strong>mation strategy to improve marketing operations <strong>for</strong><br />

organic vegetable products, which will result to increase farmers’ income?<br />

427

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!