Russel-Research-Method-in-Anthropology

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184 Chapter 7 in a Mexican village to determine how many have ever worked illegally in the United States. How many of those men do you need to interview to ensure a 95% probability sample, with a 5% confidence interval? Answer: Since we have no idea what the percentage is that we’re trying to estimate, we set P and Q at .5 each in formula 7.5. Solving for n (sample size), we get: n (1.96) 2 (.5)(.5)/(.05) 2 384.16 which we round up to 385. Then we apply the finite population correction: n 385 1(384/540) 225 This is still a hefty percentage of the 540 people in the population, but it’s a lot smaller than the 385 called for by the standard formula. Settling for Bigger Confidence Intervals If we were willing to settle for a 10% confidence interval, we’d need only 82 people in this example, but the trade-off would be substantial. If 65 out of 225, or 29%, reported that they had worked illegally in the United States, we would be 68% confident that from 24% to 34% really did, and 95% confident that 19% to 39% did. But if 24 out of 82 (the same 29%) reported having participated in extreme sports, we’d be 68% confident that the true figure was between 19% and 39%, and 95% confident that it was between 9% and 49%. With a spread like that, you wouldn’t want to bet much on the sample statistic of 29%. If it weren’t for ethnography, this would be a major problem in taking samples from small populations—the kind we often study in anthropology. If you’ve been doing ethnography in a community of 1,500 people for 6 months, however, you may feel comfortable taking a confidence interval of 10% because you are personally (not statistically) confident that your intuition about the group will help you interpret the results of a small sample. Another Catch All of this discussion has been about estimating single parameters, whether proportions or means. You will often want to measure the interaction among several variables at once. Suppose you study a population of wealthy, middleclass, and poor people. That’s three kinds of people. Now add two sexes, male and female (that makes six kinds of people) and two colors, black and white (that makes 12 kinds). If you want to know how all those independent vari-
Sampling Theory 185 ables combine to predict, say, average number of children desired, the sampling strategy gets more complicated. Representative sampling is one of the trickiest parts of social research. I recommend strongly that you consult an expert in sampling if you are going to do complex tests on your data. (For fuller coverage of sampling theory and sample design, see Sudman 1976, Jaeger 1984, and Levy and Lemeshow 1999.)
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H. Russell Bernard FOURTH EDITION R
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Research Methods in Anthropology Fo
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Contents Preface vii 1. Anthropolog
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Preface Since 1988, when I wrote th
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Preface ix sampling: why we do it a
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Preface xi 21, you will be able to
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Preface xiii testimony. There is an
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Preface xv begin writing the second
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1 ◆ Anthropology and the Social S
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Anthropology and the Social Science
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The Foundations of Social Research
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3 ◆ Preparing for Research Settin
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Preparing for Research 71 research
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Preparing for Research 73 morning u
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Preparing for Research 75 the AAA b
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Preparing for Research 77 showed wh
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Preparing for Research 79 That will
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Preparing for Research 81 mothers.
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Preparing for Research 83 gathering
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Preparing for Research 85 hypothesi
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Preparing for Research 87 I mention
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Preparing for Research 89 A Guide t
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Preparing for Research 91 people re
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Preparing for Research 93 Observed
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Preparing for Research 95 dent. (Re
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The Literature Search 97 too busy t
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The Literature Search 99 year, who
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The Literature Search 101 like demo
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The Literature Search 103 reports e
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The Literature Search 105 gists, in
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The Literature Search 107 Women Sca
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5 ◆ Research Design: Experiments
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Research Design: Experiments and Ex
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Page 151 and 152: Research Design: Experiments and Ex
Page 165 and 166: Sampling 147 ried around here deliv
Page 167 and 168: Sampling 149 the potential sampling
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Page 171 and 172: Sampling 153 116. If the first rand
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Page 177 and 178: Sampling 159 Probability Proportion
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Page 181 and 182: Sampling 163 the cluster, the large
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Page 185 and 186: Sampling 167 25 Number of Household
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Page 205 and 206: Nonprobability Sampling and Choosin
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Interviewing: Unstructured and Semi
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10 ◆ Structured Interviewing I: Q
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Structured Interviewing I: Question
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11 ◆ Structured Interviewing II:
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Structured Interviewing II: Cultura
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Scales and Scaling 319 10 times, or
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Scales and Scaling 321 students’
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Scales and Scaling 323 points. The
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Scales and Scaling 325 TABLE 12.2a
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Scales and Scaling 327 wealth in vi
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Scales and Scaling 329 You may obse
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Scales and Scaling 331 interitem co
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Scales and Scaling 333 ality of a s
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Scales and Scaling 335 TABLE 12.7 T
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Scales and Scaling 337 Having a Col
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Scales and Scaling 339 The Cantril
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Scales and Scaling 341 and has been
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Participant Observation 343 Romanci
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Participant Observation 345 sion, s
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Participant Observation 347 doses o
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Participant Observation 349 great s
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Participant Observation 351 less—
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Participant Observation 353 oped by
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Participant Observation 355 Graham
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Participant Observation 357 ters fr
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Participant Observation 359 washing
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Participant Observation 361 that yo
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Participant Observation 363 ‘‘c
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Participant Observation 365 hall wh
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Participant Observation 367 Maintai
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Participant Observation 369 not to
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Participant Observation 371 pletely
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Participant Observation 373 changed
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Participant Observation 375 Besides
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Participant Observation 377 Thomas
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Participant Observation 379 But not
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Participant Observation 381 baby’
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Participant Observation 383 into fo
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Participant Observation 385 in Mace
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14 ◆ Field Notes: How to Take The
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Field Notes: How to Take Them, Code
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15 ◆ Direct and Indirect Observat
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Direct and Indirect Observation 415
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16 ◆ Introduction to Qualitative
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Introduction to Qualitative and Qua
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START: SEARCH WHOLESALE MARKET FOR
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17 ◆ Qualitative Data Analysis I:
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Qualitative Data Analysis I: Text A
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Qualitative Data Analysis II: Model
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19 ◆ Univariate Analysis The next
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Univariate Analysis 551 But if you
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Univariate Analysis 553 TABLE 19.1
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Univariate Analysis 555 Notice in t
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Univariate Analysis 559 TABLE 19.3b
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Univariate Analysis 561 possible an
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Univariate Analysis 563 people hang
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Univariate Analysis 573 Number of C
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Univariate Analysis 575 some basic
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Univariate Analysis 577 interquarti
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Univariate Analysis 579 countries t
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Univariate Analysis 581 Both groups
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Univariate Analysis 585 would be no
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Univariate Analysis 587 rejecting H
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Univariate Analysis 589 lation, 68.
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Univariate Analysis 591 of Shipibo
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TABLE 19.13 Chi-Square for a Univar
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Bivariate Analysis: Testing Relatio
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TABLE 20.20 Correlation Matrix of A
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21 ◆ Multivariate Analysis Most o
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Multivariate Analysis 651 environme
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Multivariate Analysis 653 TABLE 21.
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TABLE 21.11 Wealth by Education, Co
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Multivariate Analysis 657 it is hig
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Multivariate Analysis 659 ideas abo
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Multivariate Analysis 661 You can a
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Multivariate Analysis 663 which mea
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Multivariate Analysis 667 In fact,
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Multivariate Analysis 669 under plo
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Multivariate Analysis 671 fr .968 R
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Multivariate Analysis 673 earity pr
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Multivariate Analysis 675 BTU and O
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Multivariate Analysis 677 Factor An
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Multivariate Analysis 679 columns h
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Multivariate Analysis 681 4. Across
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Multivariate Analysis 683 instead o
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Multivariate Analysis 687 1.71 1.32
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Multivariate Analysis 689 ‘‘chi
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Multivariate Analysis 691 6, 1, 4.
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Multivariate Analysis 693 Lambros C
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Multivariate Analysis 695 just beca
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698 Appendix A 32179 00597 87379 25
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APPENDIX B Table of Areas under a N
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702 Appendix B (A) (B) (C) (A) (B)
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APPENDIX D Chi-Square Distribution
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APPENDIX E F Table for the .05 Leve
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708 Appendix E F Table for the .01
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APPENDIX F Resources for Fieldworke
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712 References obesity in Saudi Ara
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714 References Beautrais, A. L., P.
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716 References the self-assessment
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718 References Bradburn, N. M. 1983
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720 References ments by considering
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722 References ing in reflected glo
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724 References village. In Self, se
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726 References Duncan, O. D. 1966.
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728 References achieve high respons
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730 References Gatz, M., and M. Hur
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732 References C2KBR/01-1. Washingt
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734 References study of relationshi
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736 References Hornik, J., and S. E
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738 References esses in survey rese
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740 References Kessler, R. C., and
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742 References Laban Moogi Gwako, E
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744 References Lewis, R. B. 2004. N
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746 References McCall, G. 1978. Obs
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748 References Morgan, D. L. 1997.
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750 References Oakhill, J., and A.
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752 References Piliavin, I. M., J.
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754 References nicity-of-interviewe
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756 References Rotton, J., and M. S
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758 References Schwarts, N. A. 2004
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760 References Smith, L. D. 1986. B
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762 References Stricker, L. J. 1988
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764 References pharmacists in HIV/S
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766 References Webb, E. J., D. T. C
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768 References Williams, T. 1996. E
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Subject Index Numbers in italics re
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Subject Index 773 Campos, Alberto,
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Subject Index 775 data analysis, 45
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Subject Index 777 external states,
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Subject Index 779 individual attrib
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Subject Index 781 median, 562, 563-
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Subject Index 783 parsimony, princi
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Subject Index 785 random digit dial
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Subject Index 787 simple scales, 31
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Subject Index 789 T-scores, 591 t-t
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Author Index Numbers in italics ref
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Author Index 793 Choi, N., 33 Choms
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Author Index 795 Gregson, S., 93 Gr
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Author Index 797 Leap, W., 376 LeCo
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Author Index 799 Rashid, R. G., 121
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Author Index 801 Vadez, V., 55, 93
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