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Russel-Research-Method-in-Anthropology

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52 Chapter 2<br />

United States were illiterate, compared with 3% of those born <strong>in</strong> the United<br />

States. The correlation between these two variables appeared to be positive. In<br />

other words, across 97 million people (the population of the United States at<br />

the time), be<strong>in</strong>g foreign born was a moderately strong predictor of be<strong>in</strong>g illiterate.<br />

But when Rob<strong>in</strong>son looked at the data for the (then) 48 states <strong>in</strong> the<br />

United States, he got an entirely different result. The correlation between the<br />

percent illiterate and the percent of foreign-born people was –.526. That m<strong>in</strong>us<br />

sign means that the more foreign born, the less illiteracy.<br />

What’s go<strong>in</strong>g on? Well, as Jargowsky (2005) observes, immigrants went<br />

mostly to the big <strong>in</strong>dustrial states where they were more likely to f<strong>in</strong>d jobs.<br />

Those northern and midwestern states had better schools and, of course,<br />

higher literacy—along with a lot of immigrants, many of whom were illiterate.<br />

And that was Rob<strong>in</strong>son’s po<strong>in</strong>t: if you only looked at the state-by-state averages<br />

(the aggregated units of analysis) <strong>in</strong>stead of at the <strong>in</strong>dividual data, you’d<br />

draw the wrong conclusion about the relationship between the two variables.<br />

(For reviews of the ecological <strong>in</strong>ference problem, see K<strong>in</strong>g 1997, Freedman<br />

2001, and Jargowsky 2005.)<br />

This is an important issue for anthropologists. Suppose you do a survey of<br />

villages <strong>in</strong> a region of southern India. For each village, you have data on such<br />

th<strong>in</strong>gs as the number of people, the average age of men and women, and the<br />

monetary value of a list of various consumer goods <strong>in</strong> each village. That is,<br />

when you went through each village, you noted how many refrigerators and<br />

kerosene lanterns and radios there were, but you do not have these data for<br />

each person or household <strong>in</strong> the village because you were not <strong>in</strong>terested <strong>in</strong> that<br />

when you designed your study. (You were <strong>in</strong>terested <strong>in</strong> characteristics of villages<br />

as units of analysis.)<br />

In your analysis, you notice that the villages with the population hav<strong>in</strong>g the<br />

lowest average age also have the highest average dollar value of modern consumer<br />

goods. You are tempted to conclude that young people are more <strong>in</strong>terested<br />

<strong>in</strong> (and purchase) modern consumer goods more frequently than do older<br />

people.<br />

But you might be wrong. Villages with greater employment resources (land<br />

and <strong>in</strong>dustry) will have lower levels of labor migration by young people.<br />

Because more young people stay there, this will lower the average age of<br />

wealthier villages. Though everyone wants household consumer goods, only<br />

older people can afford them, hav<strong>in</strong>g had more time to accumulate the funds.<br />

It might turn out that the wealthy villages with low average age simply have<br />

wealthier older people than villages with higher average age. It is not valid to<br />

take data gathered about villages and draw conclusions about villagers, and<br />

this br<strong>in</strong>gs us to the crucial issue of validity.

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