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Russel-Research-Method-in-Anthropology

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Qualitative Data Analysis I: Text Analysis 487<br />

as students of conversation have learned, there is order <strong>in</strong> all that seem<strong>in</strong>g<br />

chaos as participants respond to each other (even <strong>in</strong> strong disagreements and<br />

shout<strong>in</strong>g matches) and take turns (Goodw<strong>in</strong> 1981:55ff). Conversation analysis<br />

is the search for the grammar of ord<strong>in</strong>ary discourse, or talk-<strong>in</strong>-<strong>in</strong>teraction.<br />

It is the study of how people take turns <strong>in</strong> ord<strong>in</strong>ary discourse—who talks first<br />

(and next, and next), who <strong>in</strong>terrupts, who waits for a turn.<br />

The rules of turn-tak<strong>in</strong>g are, like the rules of grammar that govern the formation<br />

of sentences, known to native speakers of any language. But unlike the<br />

other rules of grammar, the rules for tak<strong>in</strong>g turns are flexible, and allow turntak<strong>in</strong>g<br />

to be negotiated, on the fly, by participants <strong>in</strong> a conversation. At the<br />

molecular level, then, every conversation is unique, but the study of many conversational<br />

exchanges can expose the general rules, with<strong>in</strong> and across cultures,<br />

that govern how conversations start, evolve, and end.<br />

Transcriptions<br />

In order to identify turns and other features of conversations, you need<br />

detailed records of actual talk-<strong>in</strong>-<strong>in</strong>teraction. The tactic for signal<strong>in</strong>g the <strong>in</strong>tention<br />

to take a turn or to repair a broken turn sequence may <strong>in</strong>volve words or it<br />

may <strong>in</strong>volve prosodic features of speech (<strong>in</strong>tonation, length of vowels, stress,<br />

and so on), or even <strong>in</strong>volve breaths, tokens (like er, ummm, eh), or gestures<br />

or gazes. Cod<strong>in</strong>g schemes have been devised for mark<strong>in</strong>g all these different<br />

features.<br />

The system most widely used for transcrib<strong>in</strong>g speech was developed by<br />

Gail Jefferson (1973; see Sacks et al. 1974; Psathas 1979; Atk<strong>in</strong>son and Heritage<br />

1984; Psathas and Anderson 1990). Conventions for record<strong>in</strong>g gestures<br />

and gazes were developed by Charles Goodw<strong>in</strong> (1994). Table 17.1 provides<br />

the common conventions for transcrib<strong>in</strong>g conversations.<br />

Tak<strong>in</strong>g Turns<br />

Harvey Sacks and his colleagues, Emmanuel Schegloff and Gail Jefferson,<br />

are widely credited for develop<strong>in</strong>g the systematic study of order <strong>in</strong> conversations<br />

(Schegloff 1972; Jefferson 1973; Schegloff and Sacks 1973; Sacks et al.<br />

1974). Among the basic rules they discovered are that the person who is<br />

speak<strong>in</strong>g may (but does not have to) identify the next speaker to take a turn<br />

(Sacks et al. 1974). This is done with conversational devices—like ‘‘so what<br />

do you th<strong>in</strong>k, Jack?’’—or with gazes or body language (Goodw<strong>in</strong> 1986, 1994).<br />

If the person speak<strong>in</strong>g does not select the next speaker, then any other person<br />

<strong>in</strong> the conversation can self-select to take a turn.<br />

Alternatively, the next speaker may jump <strong>in</strong> before a speaker has completed

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