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Statistics for the Behavioral Sciences by Frederick J. Gravetter, Larry B. Wallnau ISBN 10: 1305504917 ISBN 13: 9781305504912

Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course.

Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course.

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A common test of cognitive ability requires participants

to search through a visual display and respond to specific

targets as quickly as possible. This kind of test is

called a perceptual-speed test. Measures of perceptual

speed are commonly used for predicting performance

on jobs that demand a high level of speed and accuracy.

Although many different tests are used, a typical

example is shown in Figure 5.1. This task requires the

participant to search through the display of digit pairs as

quickly as possible and circle each pair that adds up 10.

Your score is determined by the amount of time required

to complete the task with a correction for the number of

errors that you make. One complaint about this kind of

paper-and-pencil test is that it is tedious and time consuming

to score because a researcher must also search

through the entire display to identify errors to determine

the participant’s level of accuracy. An alternative, proposed

by Ackerman and Beier (2007), is a computerized

version of the task. The computer version presents a

series of digit pairs and participants respond on a touchsensitive

monitor. The computerized test is very reliable

and the scores are equivalent to the paper-and-pencil

tests in terms of assessing cognitive skill. The advantage

of the computerized test is that the computer produces

a test score immediately when a participant finishes

the test.

Suppose that you took Ackerman and Beier’s test

and your combined time and errors produced a score of

92. How did you do? Are you faster than average, fairly

normal in perceptual speed, or does your score indicate

a serious deficit in cognitive skill? The answer is that

you have no idea how your score of 92 compares with

scores for others who took the same test. Now suppose

that you are also told that the distribution of perceptual

speed scores has a mean of μ = 86.75 and a standard

deviation of σ = 10.50. With this additional information,

you should realize that your score (X = 92) is somewhat

higher than average but not an exceptionally high score.

In this chapter we introduce a statistical procedure

for converting individual scores into z-scores, so that

each z-score is a meaningful value that identifies exactly

where the original score is located in the distribution.

As you will see, z-scores use the mean as a reference

point to determine whether the score is above or below

average. A z-score also uses the standard deviation as a

yardstick for describing how much an individual score

differs from average. For example, a z-score will tell

you if your score is above the mean by a distance equal

to two standard deviations, or below the mean by onehalf

of a standard deviation. A good understanding of

the mean and the standard deviation will be a valuable

background for learning about z-scores.

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F I G U R E 5.1

An example of a perceptual speed task.

The participant is asked to search through

the display as quickly as possible and circle

each pair of digits that add up to 10.

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