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Statistics for the Behavioral Sciences by Frederick J. Gravetter, Larry B. Wallnau ISBN 10: 1305504917 ISBN 13: 9781305504912

Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course.

Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course.

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SECTION 8.1 | The Logic of Hypothesis Testing 231

normal table. In most cases, the distribution of sample means is normal, and the unit

normal table provides the precise z-score location for the critical region boundaries. With

α = .05, for example, the boundaries separate the extreme 5% from the middle 95%.

Because the extreme 5% is split between two tails of the distribution, there is exactly 2.5%

(or 0.0250) in each tail. In the unit normal table, you can look up a proportion of 0.0250

in column C (the tail) and find that the z-score boundary is z = 1.96. Thus, for any normal

distribution, the extreme 5% is in the tails of the distribution beyond z = +1.96 and

z = –1.96. These values define the boundaries of the critical region for a hypothesis test

using α = .05 (Figure 8.5).

Similarly, an alpha level of α = .01 means that 1% or .0100 is split between the two

tails. In this case, the proportion in each tail is .0050, and the corresponding z-score boundaries

are z = ±2.58 (±2.57 is equally good). For α = .001, the boundaries are located at

z = ±3.30. You should verify these values in the unit normal table and be sure that you

understand exactly how they are obtained.

STEP 3

Collect data and compute sample statistics. At this time, we begin recording tips

for male customers while the waitresses are wearing red. Notice that the data are collected

after the researcher has stated the hypotheses and established the criteria for a decision.

This sequence of events helps ensure that a researcher makes an honest, objective evaluation

of the data and does not tamper with the decision criteria after the experimental outcome

is known.

Next, the raw data from the sample are summarized with the appropriate statistics: For

this example, the researcher would compute the sample mean. Now it is possible for the

researcher to compare the sample mean (the data) with the null hypothesis. This is the heart

of the hypothesis test: comparing the data with the hypothesis.

The comparison is accomplished by computing a z-score that describes exactly where

the sample mean is located relative to the hypothesized population mean from H 0

. In Step 2,

we constructed the distribution of sample means that would be expected if the null

Reject H 0 Reject H 0

Middle 95%:

High-probability values

if H 0 is true

15.8

m from H 0

FIGURE 8.5

The critical region (very

unlikely outcomes) for

α = .05.

z 5 21.96 0

z 5 1.96

Critical region:

Extreme 5%

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