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Statistics for the Behavioral Sciences by Frederick J. Gravetter, Larry B. Wallnau ISBN 10: 1305504917 ISBN 13: 9781305504912

Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course.

Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course.

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240 CHAPTER 8 | Introduction to Hypothesis Testing

3. What is a likely outcome for a hypothesis test if a treatment has a very small effect?

a. a Type I error

b. a Type II error

c. correctly reject the null hypothesis

d. correctly fail to reject the null hypothesis

ANSWERS

1. A, 2. C, 3. B

8.3 More about Hypothesis Tests

LEARNING OBJECTIVES

6. Explain how the results of a hypothesis test with a z-score test statistic are reported

in the literature.

7. Describe the assumptions underlying a hypothesis test with a z-score test statistic.

8. Explain how the outcome of a hypothesis test is influenced by the sample size,

standard deviation, and difference between the sample mean and the hypothesized

population mean.

■ A Summary of the Hypothesis Test

In Example 8.1 we presented a complete example of a hypothesis test evaluating the effect

of waitresses wearing red on male customers tipping behavior. The 4-step process for that

hypothesis test is summarized as follows.

STEP 1

State the hypotheses and select an alpha level. For this example, the general

population of men, left an average tip of μ = 15.8 percent with σ = 2.4 percentage points

when the waitress wore a white shirt. Therefore, the hypotheses are:

H 0

: μ with red shirt

= 15.8 (the red shirt has no effect)

H 1

: μ with red shirt

≠ 15.8 (the red shirt does have an effect)

We set α = .05.

STEP 2

STEP 3

STEP 4

Locate the critical region. For a normal distribution with α = .05, the critical region

consists of sample means that produce z-scores in the extreme tails of the distribution

beyond z = ±1.96.

Compute the test statistic (the z-score). We obtained an average tip of M = 16.7

percent for a sample of n = 36. With a standard error of σ M

= 0.4, we obtain z = 2.25.

Make a decision. The z-score is in the critical region, which means that this sample

mean is very unlikely if the null hypothesis is true. Therefore, we reject the null hypothesis

and conclude that wearing a red shirt did have an effect on the men’s tipping.

The following section explains how the results from this hypothesis test would be

presented in a research report.

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