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140 Cinematic Urbanism<br />

environment endorsed by the pervasiveness of<br />

cinematic devices in the information age, analyzing<br />

how moving images are increasingly populating<br />

spaces and surfaces of contemporary <strong>cities</strong> and<br />

how urban design is increasingly turning into a<br />

logistics of perception.<br />

The etymology of the word cinematic is in the<br />

Greek verb kinein, to move. The essence of the<br />

cinematic urbanism is indeed in such relations as<br />

movement/image and space/velocity. In this sense,<br />

if the premodern urban condition has been one<br />

characterized by settlement, intimacy, and a sense<br />

of belonging to place and community, modernity<br />

has represented a shift toward mobility, crossing,<br />

anonymity, and otherness. Modern city, from<br />

being the walled, defended site of staying, becomes<br />

an attractor of flows, a node in a dynamic system<br />

of trajectories, characterized by complex codification<br />

of access procedures and sensorial overstimulation.<br />

Far before the invention of cinema, it has<br />

been the experience of traveling, the view from the<br />

train passing through, to modify the perception of<br />

landscape and the relation with places. It prefigures<br />

annihilation of distance and time compression,<br />

along with dominance of the visual perception<br />

as the ultimate urban experience. Perhaps the first<br />

to clearly capture this passage was Charles<br />

Baudelaire, singing the “transitory, the fleeting and<br />

the contingent” of urban life, praising the experience<br />

of the anonymity in the crowd, picturing the urban<br />

café as the screen through which to look at the<br />

spectacle of the city. In the same era, Georges-<br />

Eugène Baron Haussmann was opening up—through<br />

demolition—the visual domination of the urban<br />

space as an essential means of managing power.<br />

Since then, modernity and visuality have been concepts<br />

developing parallel with one another.<br />

“Just as water, gas and electricity are brought<br />

into our houses from far off to satisfy our needs in<br />

response to a minimal effort, so we shall be supplied<br />

with visual or auditory images, which will<br />

appear and disappear at a simple movements of<br />

the hand, hardly more than a sign,” said Paul<br />

Valéry, quoted by Walter Benjamin in “The Work<br />

of Art in the Age of Mechanical Reproduction”; the<br />

view of Benjamin is probably the most influential<br />

in anticipating the figures of a cinematic urbanism,<br />

with his monumental project about Parisian passages,<br />

its theorization of the flânerie as a lens to<br />

capture modernity, and its capacity to preview the<br />

effects of cinema in changing the perceived space<br />

of citizens. “The film corresponds to profound<br />

changes in the apperceptive apparatus—changes<br />

that are experienced on an individual scale by the<br />

man in the street in big-city traffic, on a historical<br />

scale by every present-day citizen,” states Benjamin<br />

in the same piece.<br />

More recent is the work of such thinkers as Jean<br />

Baudrillard and Paul Virilio. In a frequently quoted<br />

passage of America, Baudrillard notes, “The<br />

American city seems to have stepped right out of<br />

the movies” and “[t]o grasp its secrets, you should<br />

not, then, begin with the city and move inwards<br />

towards the screen; you should begin with the<br />

screen and move outwards towards the city.” If<br />

Baudrillard’s intention is to depict the inherently<br />

cinematic nature of the American city, in opposition<br />

to the nature of the historical European city,<br />

globalization processes are in a way making this<br />

observation appropriate in every context. But it is<br />

probably Virilio, with his attention to phenomena<br />

as time compression, the diffusion of visual technologies<br />

and interest in dromology (the science of<br />

velocity), who has developed one of the most influential<br />

sets of analytical tools for the emerging cinematic<br />

urbanism. In Virilio’s work, the development<br />

of visualizing technologies produces visibility without<br />

confrontation, in which the traditional vis-à-vis<br />

streets disappears, giving way to the single temporality<br />

of an instantaneous diffusion. “With the<br />

interfaçade of monitors and control screens, elsewhere<br />

begins here, and vice versa,” he wrote in<br />

L’espace critique, describing the incoming overexposed<br />

contemporary city. The idea of cinematic<br />

urbanism as a product of postmodernity can be<br />

retraced as well in the classical and controversial<br />

work Learning from Las Vegas, by Robert Venturi,<br />

Denise Scott Brown, and Steven Izenour. Here, the<br />

Las Vegas strip is interpreted as a new paradigm<br />

for the urban, where billboards, signs, and buildings<br />

act as signs, are designed according to the aim<br />

of capturing the attention of the driver, stressing<br />

the relation between visuality and velocity.<br />

A Cinematic Epistemology of the City<br />

The profound, constitutive relationship between<br />

cinema and city is the topic of a range of recent studies,<br />

as in Nezer AlSayyad’s attempt to retrace a history<br />

of urban modernity “from reel to real.” In this

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