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356 Hip Hop<br />

hip hop is how bodies, technologies, and built<br />

environments are continually remade to produce<br />

locally relevant meanings in music, speech, dance,<br />

and public art.<br />

A Brief History<br />

Hip hop includes at least four elements: MCing,<br />

DJing, B-girling/B-boying, and graffiti. Additional<br />

elements of hip hop include fashion, slang,<br />

beatboxing—an improvisational exercise of the<br />

mouth—and R&B music. Hip hop is a polyrhythmic<br />

practice that merges the percussive instruments<br />

and chant circles of West African traditional folk<br />

music, the call and response of Black gospel sermons,<br />

the improvisation of blues and jazz, and the<br />

cadence of Black arts movement poetry.<br />

The origin of hip hop is heavily contested as it<br />

combines many aesthetics of West African and<br />

West Indian cultural performance. Hip hop’s genesis<br />

is largely accredited to Jamaican-born DJ Kool<br />

Herc, who began throwing block parties in the<br />

South Bronx in 1973. Jeff Chang writes that the<br />

1970s was a time of social upheaval as the dreams<br />

of the civil rights movement fell flat in the South<br />

Bronx with the relocation of Yankee Stadium,<br />

massive deindustrialization, White and Black middle<br />

class flight to the suburbs as houses were razed<br />

for an expressway, and the construction of urban<br />

renewal public housing projects. The music<br />

reflected these harsh social conditions as “good<br />

times” disco died out. Known for his Hercules<br />

sound system, Herc would loop and mix the bridge<br />

between verses repeatedly (“the breaks”), switching<br />

between two records. To keep the momentum,<br />

MCs would chant over records in a style similar to<br />

the toasting of Jamaican DJs.<br />

Hip hop, in its earliest form, was a live improvisational<br />

event inspired by the interaction<br />

between performers and the crowd. Hip hop<br />

sprouted from a culture of idleness due to rampant<br />

unemployment, social program cuts, and<br />

overcrowded housing. As Robin D. G. Kelley suggests,<br />

the bodies of Black and Latino youth were<br />

used as sites of competitive labor to advertise<br />

their distinct, individualized work and create<br />

financial and social networking opportunities.<br />

Crews divided by neighborhoods would battle, on<br />

benign and hostile terms, for bragging rights on<br />

the dance floor.<br />

“We on Award Tour!” Hip Hop<br />

Across the Globe<br />

Hip hop has always been a global process. Mixtape<br />

cassettes, magazines, music videos, and hip hop<br />

films have been circulating throughout parts of<br />

Africa, Europe, and the Caribbean since the early<br />

1980s. Historically, forms of popular culture are<br />

exchanged along migration routes between the<br />

United States and other countries as people travel<br />

for work, military/government service, education,<br />

health care, and leisure. Hip hop’s global presence<br />

has intensified with advancement in technologies<br />

of travel, communication, and immediate access to<br />

worldwide information. Digital media have transformed<br />

sound production and the recording process.<br />

Consumers can now become producers and<br />

manipulate sound into an infinite composition of<br />

remixes. Hip hop aficionados identify, engage,<br />

and collaborate with one another across geographical<br />

distance through free profile sites, blogs,<br />

chat rooms, and podcasts, along with Web sites<br />

such as Nomadic Wax, AfricanHipHop.com,<br />

okayplayer.com, flight808.com and cell phone<br />

text messaging and ringtones. For instance, North<br />

Carolina–based rapper Phonté, half of the group<br />

Little Brother, recorded and released 2004’s The<br />

Foreign Exchange: Connected album with Dutch<br />

producer, Nicolay, entirely over instant messaging<br />

and e-mail.<br />

Although digital media access is not distributed<br />

equally across place, youth cultural politics have<br />

been critically reconfigured through hip hop in<br />

many countries. Unfortunately, hip hop artists,<br />

particularly in differently developed countries,<br />

experience great difficulty securing record contracts<br />

and confront issues like payola and a lack of<br />

copyright protection for their work. Hip hop outside<br />

the United States is not pure mimesis but<br />

rather an intricate web of local and global dialects,<br />

cultural histories, gestures, and capital. In Senegal,<br />

Positive Black Soul revolutionized youth participation<br />

in electoral politics with lyrics about government<br />

corruption and AIDS. In Ghana, rappers<br />

Reggie Rockstone and Talking Drum created hiplife,<br />

a mix of U.S. hip hop and Ghanaian high life<br />

music. Hiplife combines the beats of hip hop, soukous,<br />

and dancehall with traditional folk instruments<br />

and rapping/singing in the local dialects of<br />

Twi, Ga, Ewe, Fante, pidgin, and English. In fact,

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