13.12.2012 Views

ancient cities

ancient cities

ancient cities

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

computer-mediated communication, is inferior to<br />

in-person contact, there is only a slight difference<br />

in how people rate the quality of online interactions<br />

in comparison with face-to-face and telephone<br />

conversations. There is little doubt that new<br />

media can be used in the exchange of aid and support.<br />

However, despite the ubiquity of Internet use,<br />

in-person and telephone contact remain the dominant<br />

modes of connectivity when people communicate<br />

with their closest ties.<br />

While Internet use does not appear to reduce the<br />

number of contacts or frequency of communication,<br />

it is less clear how it influences the composition<br />

of personal networks and where people<br />

maintain their networks. Related to the question of<br />

whether the Internet substitutes for other means of<br />

social contact is the question of whether new media<br />

shift the maintenance of personal networks out of<br />

the public and into private spheres of interaction.<br />

Robert Putnam documented extensive evidence<br />

demonstrating that, starting in the 1970s, Americans<br />

have gradually spent less and less time with members<br />

of their social networks. A similar pattern of<br />

declining social capital has been found in other<br />

countries, such as Australia and Britain. These<br />

studies suggest that people have been exchanging<br />

public participation for private interactions; people<br />

are increasingly likely to socialize in small groups<br />

in private homes rather than with large groups in<br />

public spaces. Although the Internet and other new<br />

media originated too recently to be responsible for<br />

the trends observed by Putnam and others, there is<br />

some evidence that new media facilitate privatism.<br />

Research by Miller McPherson, Lynn Smith-Lovin,<br />

and Matthew Brashears on the size and composition<br />

of people’s core “discussion networks,” identified<br />

a decline in the number of people with whom<br />

the average person discuses important matters, as<br />

well as a shift away from public participation<br />

toward networks found in the private sphere of the<br />

home. Although McPherson and his colleagues do<br />

not directly link Internet use to changes in social<br />

networks, the time period they studied overlaps<br />

with the rise of the Internet. This finding is also<br />

consistent with existing observations that link<br />

home-based media use, including television and<br />

the telephone, to increased privatism. Increased<br />

home centeredness comes at the expense of interaction<br />

in traditional public and neighborhood<br />

spaces, spaces that have traditionally provided<br />

exposure to diverse people as well as new cultural<br />

Cyburbia<br />

199<br />

and political information. If opportunities for<br />

interaction with those beyond the private sphere<br />

decline, so do opportunities for exposure to diverse<br />

social networks and resources.<br />

In an attempt to directly examine the circumstances<br />

under which the Internet does or does not<br />

encourage privatism, a number of studies have<br />

examined the role of Internet use in different urban<br />

settings, such as neighborhoods.<br />

Netville<br />

ICTs and Neighborhoods<br />

The Netville study was one of the first studies to<br />

specifically test the impact of new information and<br />

communication technologies on social relationships<br />

at the neighborhood level. The Netville<br />

experiment was an attempt to provide future levels<br />

of Internet connectivity and services to a typical<br />

middle-class suburban neighborhood that was<br />

located outside of Toronto, Ontario, Canada.<br />

Residents who moved to the community were<br />

promised free broadband Internet access, online<br />

music services, online health services, and a variety<br />

of communication tools, such as a videophone,<br />

instant messaging, multimedia chat rooms, and a<br />

neighborhood e-mail discussion list. However,<br />

unanticipated problems in the deployment of the<br />

technology left almost half of the community residents<br />

without any kind of Internet connectivity at<br />

all. A researcher, Keith Hampton, moved into the<br />

community and spent two years interviewing community<br />

residents and conducting an ethnography<br />

that compared “wired” and “nonwired” residents.<br />

The results of the Netville study suggested that<br />

despite the common characterization of the Internet<br />

as a global media that facilitates distant connections,<br />

it can also afford very local interactions.<br />

When wired residents were compared with nonwired<br />

neighbors, those who received access to<br />

Netville’s technology were more involved with<br />

their community: They recognized three times as<br />

many neighbors, talked to twice as many, visited<br />

50 percent more in person, and called them on the<br />

telephone four times as often. Although those with<br />

the technology had more ties and more frequent<br />

interactions in person and over the telephone, it<br />

was relatively weak, not strong, intimate ties that<br />

were formed as a result of the services. Consistent<br />

with Mark Granovetter’s theory of weak ties, the

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!