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62 Bazaar<br />

Hats on display at a bazaar outside of Topkapi, Turkey<br />

Source: Jill Buyan.<br />

Among scholars, the bazaar has captured the<br />

attention of individuals from different disciplinary<br />

environments. In earlier scholarship it was<br />

approached primarily in terms of economic behavior,<br />

hence becoming a field of encounter primarily<br />

between economists, historians, and anthropologists.<br />

Later on, however, it was identified as a key<br />

arena for understanding societal issues at large. In<br />

scholarly work, thus, the bazaar has two main<br />

connotations. On the one hand, it signifies a particular<br />

space and place of exchange (that some<br />

authors have proposed as the ideal precursor of the<br />

fairs, the world exhibition, and the contemporary<br />

department stores); on the other hand, it refers to<br />

an economic system (originally denoting the peasant<br />

markets) opposed to the competitive “Western”<br />

markets. In the past few decades the bazaar has<br />

also become a popular metaphor for addressing<br />

various aspects of late modern societies. Carrying<br />

along its original orientalistic connotations, the<br />

bazaar is today a recurrent term and notion (in<br />

scholarly as well as public discourse) for addressing<br />

the contemporary hybrid, multifaceted, globally<br />

interconnected, and digitalized world.<br />

After a brief introduction presenting the origins of<br />

the term, this entry will outline a number of passages<br />

and notions that have characterized research on the<br />

bazaar. Divided in three sections focusing first on the<br />

bazaar as an economic system,<br />

second as a space of convergence,<br />

and finally as a metaphor, the<br />

entry does not, however, aim at<br />

offering a thorough chronological<br />

account of the history of scientific<br />

research in this field. Rather, it<br />

suggests some critical insights into<br />

the main visions, interpretations,<br />

and turns that have characterized<br />

its presence within the social and<br />

humanistic sciences.<br />

The Term<br />

A term of Persian origins connoting<br />

a market or a marketplace, the<br />

term bazaar has, across the centuries,<br />

spread to different parts of the<br />

world. Eastward it has been<br />

adopted in south and southeast<br />

Asia (in India, in particular, it<br />

came to connote also a single shop or stall). Westward,<br />

it has reached Arabic, Turkish, and European languages<br />

alike. Whereas some of these languages have<br />

adopted it literally, in many European countries the<br />

term bazaar has become synonymous with the “oriental<br />

marketplace” at large and been used to indicate<br />

chaotic, disorderly, and irrational places of exchange,<br />

where an array of objects and ideas could be found.<br />

Generically, however, the bazaar is also often used to<br />

address marketplaces (often open aired and indigenous)<br />

in most areas of the world.<br />

The Bazaar as an Economic System<br />

In the past 50 years, two main approaches have<br />

dominated the work of scholars interested in the<br />

study of the bazaar as an economic system.<br />

Whereas older accounts presented the bazaar<br />

almost as the precursor or prototype of the modern<br />

capitalist competitive market, more recent ones<br />

have addressed it as an arena so deeply entrenched<br />

in its own sociocultural context as to appear totally<br />

outside of modern economic analysis. Among the<br />

most influential scholars representing the latter<br />

(and more recent) approach to the bazaar is<br />

anthropologist Richard G. Fox. In his work on a<br />

market town in North India, Fox presented the<br />

bazaar as a place of the irrational. Describing it as

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