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The modern architecture of Vancouver: iconic high-rise glass condominiums<br />

Source: Karen Wiley.<br />

experiences that are attractive to an international<br />

class of tourists.<br />

While maybe or maybe not physically dominating<br />

the surrounding landscape, icons are explicitly<br />

positioned relative to a visual consumer, considered<br />

either as the visitor standing in front of the<br />

building or, more likely, the viewer of an image of<br />

the architecture in the printed press, on television,<br />

or on film. Accordingly, a successful iconic building<br />

necessarily develops a strong association with place<br />

through an instantly recognizable form designed to<br />

be both distinctive and widely disseminated. It has<br />

also been observed that the emergence of a distinct<br />

aesthetic and language of “icons” reveals the<br />

aforementioned resonance between the architectural<br />

field and the desire of footloose globalized<br />

capitalist interests to give material form to their<br />

status and to extract surplus value from city<br />

spaces.<br />

Recent research has sought to link the emergence<br />

of icons with the consolidation of a transnational<br />

elite of “starchitects,” high-profile architects<br />

whose globally oriented business models and<br />

prominence in public discourse situate them as a<br />

mobile, global elite whose capacity to define transnational<br />

spaces—such as parliament buildings,<br />

airports, galleries, major shopping developments,<br />

and sports stadiums—makes them much in<br />

demand. As suggested earlier, close links to place<br />

Architecture<br />

39<br />

making are, in one reading at least, definitive of<br />

architecture’s remit. Certainly how far architecture<br />

is, or is perceived to be, “rooted” in place has been<br />

one of the defining issues for architecture since<br />

its inception, and how meaningfully architect-<br />

designed buildings and spaces connect to local<br />

communities’ visions of place is explored by a<br />

number of urbanists who call for a reforging of<br />

architecture’s relationship to place.<br />

Such calls echo the stance of critical regionalism,<br />

a popular refrain in architectural theory and,<br />

to a lesser extent, in practice in the 1980s and early<br />

1990s. Critical regionalism was a reaction against<br />

the standardizing, “placeless” architecture associated<br />

with the high modernism of the international<br />

style, typified by skyscrapers in major financial<br />

centers. In seeking to defend the distinctive elements<br />

of place against the standardizing elements<br />

of capitalist process, this group of theorists was<br />

crucial to the emergence of vernacular architecture<br />

that sought to rejuvenate the relationship between<br />

the built environment and place through sensitivity<br />

to social and environment context, including for<br />

example a use of local material and styles, topographical<br />

integration of building, and the associated<br />

rejection of technocratic development and the<br />

domination of instrumentalized, profit-driven<br />

design and building technique. The potential of<br />

architecture as a resistant cultural form is an

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