Hacking growth_ A estratégia de marketing inovadora das empresas de crescimento mais rápido

14. Entrevista de Lauren Schafer a Morgan Brown, 3 mar. 2016.
CAPÍTULO 2
1. CUNEO, Alice Z. Microsoft changes its marketing tune for lackluster
zune. Advertising Age, 5 nov. 2007.
2. MANJOO, Farhad. The flop that saved Microsoft. Slate, 26 out. 2012.
3. PALIHAPITIYA, Chamath. How we put Facebook on the path to 1
billion users. Vídeo. GrowthHackers, 9 jan. 2013.
<growthhackers.com/videos/chamath-palihapitiya-how-we-putfacebook-on-the-path-to-1-billion>;
Comentário à pergunta How did
Yelp gets its first 25 million reviews? What was the innovation to attract
users when they started?. Quora, 2013. <quora.com/How-did-Yelp-getits-first-25-million-reviews-What-was-the-innovation-to-attract-users-whenthey-started>
4. PACK, Amy. Is BranchOut a LinkedIn killer? CNBC.com, 14 jun. 2012.
<cnbc.com/id/47736408>
5. CONSTINE, Josh. How BranchOut hit the tipping point and grew from
1M to 5.5M actives in 2 months. TechCrunch, 2 mar. 2012.
<techcrunch.com/2012/03/02/branchout-growth>; TAYLOR, Colleen.
BranchOut hits 25 million users, nabs $25M in series C funding.
TechCrunch, 19 abr. 2012. <techcrunch.com/2012/04/19/branchout-
25-million-users-funding-series-c>
6. DREES, Marc. BranchOut keeps falling down, down. ERE Media, 23
jun. 2012. <eremedia.com/ere/branchout-keeps-falling-down-down>
7. TAYLOR, Colleen. BranchOut CEO Rick Marini on building a company
atop Facebook’s ‘shifting sands’ [TCTV]. TechCrunch, 10 ago. 2012.
<techcrunch.com/2012/08/10/branchout-ceo-rick-marini-on-buildinga-company-atop-facebooks-shifting-sands-tctv>
8. LUNDEN, Ingrid. As BranchOut team goes to hearst, 1-Page buys
BranchOut’s assets for $5.4M in cash and shares. Tech-Crunch, 18 nov.
2014. <techcrunch.com/2014/11/18/branchout-1-page>
9. Driving user growth at Airbnb. Vídeo. Growth @ Airbnb, 11 abr. 2016.
<youtube.com/watch?v=03mc78lKOwI>
10. My big break: Yelp’s Jeremy Stoppelman. Newsweek, 21 out. 2009.
<newsweek.com/my-big-break-yelps-jeremy-stoppelman-81133>;
SCHONFELD, Erick. Citysearch recasts itself as CityGrid Media.